AB Split Test rewriter now uses popular copywriting frameworks
AB Split Test’s CROassist AI now includes proven copywriting frameworks to help you create stronger, more persuasive variations in seconds. Instead of writing from scratch, you can choose a style you want and let our custom trained AI generate high-quality text based on your page’s existing content.
This guide walks you through how the feature works and how to use it inside Magic Test.
What the Frameworks Do
Each framework shapes your text differently. Some focus on clarity, others on emotion, others on direct response. The AI reads your page, understands the context, and rewrites the selected element using that style.
You’ll see options like:
Value Stack (Hormozi)
Benefit-heavy, fast payoff.
StoryBrand / Hero’s Journey
Cleaner narrative with your visitor as the hero.
Seth Godin Idea Shift
Short reframes that stick.
Dan Kennedy Direct Response
Punchy lines built to drive action.
Halbert Emotional Punch
High-impact emotional hooks.
Classic Agency (Ogilvy)
Clean, trust-building messaging.
Conversion UX (Copyhackers)
Frictionless, clarity-focused copy.
Schwartz Awareness Rewrite
Matches the visitor’s awareness stage.
How to Use It
- On the page you want to improve, open Magic Test from the admin bar:
- AB Split Test → Magic Test
- Click the element you want to improve.
- The sidebar will load AI-generated rewrites in different copywriting frameworks.
- Click any suggestion to add it as a variation.
- Edit the text if you want, or use it as-is.
- Start your test.
That’s it! You get conversion-ready variations in seconds.
When It Helps
Use the frameworks when you want to lift clarity, emotional pull, or conversion intent without rewriting everything manually. They make it easy to try new angles, polish weak headlines, or compare messaging styles head-to-head.