Find the content that sells best.
Split Testing & CONVERSION RATE OPTIMIZATION PLUGIN for wp
Observe → Improve → Test in an instant.
Used and recommended by
And thousands of other WordPress professionals
Websites and content can be built in an instant.
We find which version sells the most.
AI rewrites, redesigns, new plugins, platforms, static sites – changes are happening faster than ever. And we need to keep up or get left behind. AB Split Test makes sure the changes you make are actually growing your business.
Website Analysis
Our AI agent crawls your site, understands your customers, your tone, your goals, surveys your customers and clients, then finds what’s broken and what’s leaving money on the table.
AI Improvement Suggestions
Get specific, data-backed changes tied to real user behavior. Not generic best practices — actual fixes for your site, written in your voice.
AI Test Creation
Chat, click, or use MCP to turn any suggestion into a live test in seconds. The AI builds the variation, sets the goals, and launches it. You approve.
From insight to live test without leaving WordPress.
Observe. Improve. Validate. Repeat.
A continuous loop that turns traffic into insights and insights into revenue.
👁 Observe — See what’s really happening
Heatmaps
See where attention goes and where it drops off. No expensive monthly subscriptions. No data caps. All inside WordPress.
Session Replays
Watch real visitors struggle, hesitate, and leave. Find the friction you didn’t know existed. Stored on your server, not ours.
AI Behavior Analysis
The agent highlights missed opportunities automatically from your user data. No manual review. No guesswork.
💡 Improve — Fix what matters
AI-Generated Improvements
Suggestions based on your actual visitor behavior, not generic CRO playbooks. Written in your brand voice, ready to test.
Full Site Audit
A complete conversion analysis across your entire site. Finds the pages costing you the most money and prioritizes fixes.
Chat to Improve
Tell the AI what you want to fix. It analyzes the page, suggests improvements, and builds the test variation for you.
✅ Validate — Prove it works
On-Page Testing
Test inside Blocks, Elementor, Beaver Builder, Bricks, Breakdance, Bakery, Oxygen — whatever you build with.
Full Page Testing
Test entire page redesigns against each other. New landing page vs old. Radical changes with zero risk.
Point and Click Testing
Click any element on your live site. Get AI-generated variations. Launch a test in seconds. No code, no builder required.
Programmatic Testing
API, MCP server, CLI. For developers and agencies who want to build testing into automated workflows and CI pipelines.
Autocomplete
Automatically serves the winning variation as soon as statistical significance is reached. Set it, forget it, collect the revenue.
100% self-hosted. Zero data leaves WordPress.
Every other CRO tool sends your visitor data to their cloud. We don’t. Everything runs inside your WordPress install — heatmaps, replays, tests, AI analysis. All of it.
No third-party servers.
Your data stays on your hosting. Period.
No remote cookies.
Nothing to disclose, nothing to consent to.
No per-pageview pricing.
Your traffic is your traffic. We don’t meter it.
No data caps.
Record as many sessions and heatmaps as your server can handle.
No GDPR headaches.
No user-identifying data is stored. No external processors to declare.
No dependency.
If we disappeared tomorrow, your data is still yours on your server.
Enterprise-grade CRO without the enterprise privacy risks.
Works with everything WordPress.
We don’t ask you to change your workflow. We plug into it.
Builders & Editors
Blocks, Elementor, Beaver Builder, Bricks, Oxygen, Breakdance, WPBakery, Shortcodes, Custom Themes — if WordPress renders it, you can test it.
Integrations
WooCommerce, SureCart, EDD, MemberPress for revenue-based testing. 12+ analytics plugins. 10+ cache plugins. Webhooks, MCP Server, Actions & Filters.
Don’t take our word for it.
“If you’ve been putting off A/B testing because it seemed too technical, too expensive, or too time-consuming — stop. This plugin makes it simple, fast, and surprisingly fun.”
Lawrence — WPBakery
Save thousands on VWO, Hotjar and friends.
One licence. All your clients. No success tax. Most CRO tools punish you for growing — we give you everything, unlimited, at one price.
No per-visitor pricing
Hotjar charges by session. VWO charges by visitor. Optimizely doesn’t even show pricing. Your AB Split Test licence has zero traffic limits. 10,000 visitors or 10 million — same price.
No incremental billing
No charges for extra tests, extra variations, extra goals, or extra team members. Everything is unlimited. Your bill doesn’t go up when your business does.
No success tax
When your tests win and revenue goes up, you keep all of it. We don’t take a percentage, we don’t tier you into a higher plan, we don’t penalise growth.
One licence, all your sites
Agency? Freelancer? Managing multiple WordPress sites? One licence covers every site you manage. No per-site fees, no domain restrictions.
Self-hosted = no cloud costs
Because everything runs on your WordPress server, we don’t pay for cloud infrastructure per customer. That means we can give you enterprise features at WordPress prices.
Lifetime deal available
Pay once, use forever. We’ve been shipping updates since 2018 with 20+ releases per year. The lifetime deal gets you all of it, forever.
What you’d pay elsewhere vs. AB Split Test
Hotjar (heatmaps + replays)
$80–$320/mo
VWO (A/B testing)
$357+/mo
ChatGPT / AI tools (suggestions)
$20–100/mo
Total: $457–$777/mo
AB Split Test
Heatmaps ✓
Session Replays ✓
AI Agent ✓
Split Testing ✓
Self-hosted ✓
Unlimited everything ✓
From free. Pro from $xx/yr.
You’re not on your own.
10 years of CRO expertise behind the plugin. Documentation, courses, and real humans when you need them.
Free CRO Course
Learn the fundamentals of conversion optimization at your own pace.
Step-by-Step Docs
Guides, video walkthroughs, and examples for every feature.
Direct Support
A real human when you need one. Not a chatbot, not a ticket queue.
See what our AI finds on your site.
Get an AI review of your website, heatmaps, session replays, and test your improvements — free for 7 days. No credit card.
Free forever. 7-day trial of all Pro features included. No credit card.