Heatmaps & Scrollmaps

Heatmaps overlay your page with color‑coded hotspots to show exactly where visitors click, and they even separate regular clicks from “dead” clicks and “rage” clicks. Scrollmaps complement them by showing how far users scroll, helping you place call‑to‑action buttons and key content where they’ll actually be seen

By revealing the elements that attract the most clicks, heatmaps help you optimize headlines, buttons and navigation. They also show dead clicks (when users click on something that isn’t interactive) and rage clicks (frustrated repeated clicks), highlighting confusing design elements. Fixing these areas reduces friction and drives more conversions.

No. Heatmaps are only available on our Teams Plan.

You can demo the heatmaps for 7 days as part of our free trial.

Heatmaps are only available on the Teams plan.

This means you can generate unlimited heatmaps on unlimited websites that you manage.

No upsells or session limits with crazy increases in fees as you generate more traffic. Just one fixed cost for unlimited split testing & heatmapping.

No. AB Split Test’s heatmaps run locally on your site -there are no remote servers involved. This ensures your pages stay fast while providing detailed interaction data.

Yes. The plugin processes data on your own server rather than sending it to third parties, you retain full ownership of the data and avoid GDPR concerns.

You can also enable enhanced privacy that waits for cookie consent before transmitting or storing any data.

The plugin generates a heatmap of clicks, dead clicks and rage clicks “in seconds”, so you can review user behavior almost immediately after visitors interact with your page.

You can generate heatmaps for 7 days during your trial period. After that you will need to upgrade to our Teams plan to enable instant private heatmaps.

Yes, anywhere you can run a split test you can generate heatmaps. That includes pages, posts, custom posts, archives and anything else WordPress.

Yes, we've been running heatmap tests on this website, plus some beta partner sites generating over 5000 page visits per day, with no affect on page speed scores or admin dashboard responsiveness.