The best way to
Split Test in WordPress

Show your website visitors different content, see what works, then automatically show it to everyone.

Making it easy to improve your conversions, right inside WordPress

Same traffic, more

Same traffic, more


In 5 minutes, I created a test that increased our demo bookings by 10%. That is a very real difference to our bottom line!

Maria F


Cheers guys. Great plugin. It honestly has helped me improve my conversions.

Austin T


Why Choose AB split test?

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Zero BS Conversion Optimization

The words simplest ABx testing platform, built inside WordPress and your favorite page builders. You wont believe the simplicity, or the results.

Self Hosted

Don't rely on external services to secure your data and stay online. AB Split test is fully hosted inside your WordPress install and all that data is forever yours.


Unlimited, like WordPress

We don't charge you more as you get more traffic, or as you build more websites.

Buy one unlimited site license and get unlimited users, unlimited tests, unlimited views, unlimited upside.


We use advanced statistics to discover when a test is 'complete' and automatically implement the winner - so your visitors spend less time seeing the losers, and more time seeing the winners. All while you sleep (probably).


You'll love that it...

Works inside all your favorite Builders

  • WordPress Block Editor
  • Beaver Builder
  • Elementor
  • Bricks Builder [new]
  • Oxygen (Coming Soon)
  • Shortcodes

You can of course run full page split tests on any WordPress page, or you can get all developer-like and use HTML classes to define alternate versions of things.




Nothing works in a silo - we plug into what ever you need.

  • WooCommerce
  • Easy Digital Downloads
  • WP Pizza
  • Microsoft Clarity
  • Google Analytics
  • Matomo Analytics
  • Webhooks (soon)

Saves time and makes more money

This plugin was built to be fast, effective and no fuss.

Improve your conversions, make more money, and get back to living.


Create a test (that makes you money) in 60 seconds

Create a Test

In seconds configure your test in the WordPress admin.

Tag your variations

'Tag' your variations inside the WP Block editor, Beaver Builder, Elementor, or old school with shortcodes. You can  do full page tests too.

Let the traffic decide

AB Split Test will show different variations to different visitors for at least the next week.

When there is enough data to call a winner: AB Split Test automatically hides the losing variations, showing the winner to all.

Rinse and repeat

Every test brings you closer to a perfect website. Regularly test and those small but significant improvements really add up!



All plans support unlimited sites with unlimited tests and unlimited variations.


  • One year of pro supports and updates
  • Unlimited sites
  • Unlimited tests
  • Unlimited variations
  • 30 day satisfaction guarantee
  • Full page AB Tests
  • On page Split Tests for Blocks, Elementor, Beaver Builder or anything else.

$149 yearly

with a 20% discount on renewal


  • Everything in the Pro plan
  • Google Analytics / Microsoft Clarity Matomo Integration
  • White label plugin
  • White label reporting
  • Webhooks (soon)

$299 yearly

with a 20% discount on renewal


  • Everything in the Agency plan, except an easy to budget one-time payment
  • 3 years of support
  • Lifetime plugin updates on unlimited sites that you manage.

$699 one time.

Our 100% no risk guarantee

Not sure if we have a feature you need? Try our demo here>>

If you have tried our free demo, purchased this plugin and cannot create an AB test on your website in under 10 minutes, within the next 7 days - we'll happily refund 100% of your purchase. No questions asked.

Let me tell you why I offer this guarantee to you...

AB Split Test simply works. We use AB Split Test for all our website optimizations across this, and many other websites. If it works for us, we know it will work for you too.

We're here for you. We'll do everything in our power to ensure your success in optimizing your website.

This guarantee covers a full 7 days, and during that time, the team and I will do everything possible to help you succeed.

Thanks, and we hope we get to be part of your growth story soon!


Create a free wordpress demo site to play with AB Split Test.