Fast, private and powerful WordPress Split Testing.

Become a conversion optimization powerhouse with the best ABx testing platform for WordPress- with your own CRO Agent guiding you every step of the way.

Features

Get Started

A chart shows A/B test results for three variations with conversion rates, visits, conversions, and projected end date of August 6, 2025. Variation C leads with the highest conversion rate.

Used and recommended by:

And thousands of other WordPress professionals

Ditch expensive and inflexible split testing for AB Split Test - the best CRO tool for WordPress.

See how easy ABx testing can be, own your own data and forget about the cookie banners.

Optimize anything WordPress

Whether it's pages or posts, blocks or bricks, elementor or something else. we are right there to help you optimize.

Setup in minutes

Install the plugin, then create your first test in minutes, not days. Our intuitive plugin is built into WordPress, so there are no external dashboards or complex processes to learn.

Comply with privacy laws

GDPR and all the rest. We keep no user identifying details and no remote cookies or servers at all.

Most accurate data

Our local cookies dont get blocked by spam or ad blockers, meaning you get the most accurate split test data available.

Crazy Flexible

Anything you want to test or measure we can help. Choose pages to test, work inside your favourite page builder, or use CSS or JavaScript to tag and measure your test ideas.

A.I. enhanced

Need ideas for a rewrite or what on page could be refreshed? Our AI Agent scans your site and rewrites content in your tone of voice.

A man with short dark hair and glasses wearing a light blue collared shirt and dark sweater stands in front of a plain light-colored background.

"If you’ve been putting off A/B testing because it seemed too technical, too expensive, or too time-consuming – stop. This plugin makes it simple, fast, and surprisingly fun."

Lawrence - WPBakery

Start testing in 1 minute

1. Create a Test

Set up a test directly from your WordPress admin.

Experiment on all website visitors, or target specific user locations, referrers, device sizes and more.

Screenshot showing options for selecting a test type, including Magic - Point & Click, Full Page, On Page Elements, and Test Code, with instructions and a highlighted “New Magic Test” button.

2. Tag your Test Variations & Goal

'Tag' your variations pages, or inside the WP Block editor, Beaver Builder, Elementor, Breakdance, Oxygen, Bricks or anything else.

Pages Elementor Blocks Bricks Beaver Builder WP Bakery Breakdance Oxygen HTML Classes

Pages

Screenshot of a webpage featuring options for full page tests, test code, and Magic (BETA). Bottom section offers to set the start page for testing traffic.

Elementor

Blocks

Bricks

Beaver Builder

WP Bakery

Breakdance

Oxygen

HTML Classes

3. Let the traffic decide

We'll show visitors variations of your content, observe their behavior, then use Bayesian statistics to figure out which version is more likely to convert.

Line chart comparing two checkout variations over visits: Checkout2 (blue) and Checkout (pink). Checkout2 shows higher conversions, conversion rate, and chance of winning. Projected end date: January 17, 2025.

Here's why WordPress pros are switching to AB Split Test

Privacy Focused

We keep no user identifying data, and there are no external servers or cookies - no GDPR or user privacy red flags here.

Don't rely on external services to secure your data and stay online. AB Split test is fully hosted inside your WordPress install and all that data is forever yours.

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Illustration of a vintage typewriter with a coffee cup, glasses, and a notepad with a pencil.

Unlimited, like WordPress

We don't charge you more as you get more traffic, or as you want to test more variations.

Your AB Split Test licence enables unlimited users, unlimited tests, unlimited views, unlimited upside.

AI Assistant

Get Split Test and conversion optimization suggestions, rewrite your content in an instant without leaving the page.
Just connect your OpenAPI account.

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Get the most out of your website visits

Enable autocomplete to show the optimum variation as soon as possible - automatically - without lifting a finger.

Integrates

Nothing works in a silo - we plug into what ever you need.

WooCommerce / SureCart / EDD
12+ Analytics plugins
10+ Cache plugin integrations
Webhooks
Actions & Filters

We're here when you need

We know that split testing can be confusing, but you don't have to go it alone. AB Split Test is here to help with resources, updates and super excellent support. So let us take the guesswork out of split testing for you.