The simplest way to AB test on your website.

Improve your WordPress websites conversion rate and watch your business grow.

Works with

AB Split Test works with WordPress
AB Split Test works with Elementor
AB Split Test works with Beaver Builder
AB Split Test works with Gutenberg
Just one minute - 02 (1)

Just ONE minute to create a test

  • From install to first test built in 1 minute
  • Just use your existing site and test anything that you've already created

Built for WordPress’ favourite website builders

  • Spend less time in the admin, and more time in the page builder
  • Adds an “AB Split Test” section to your favourite builders advanced tab
  • Adds an “AB Split Test” conversion module to your favourite builder
Built for WordPress - 02 (1)
Set and forget - 02 (1)

Set and forget

  • AB Split Test monitors your site, waiting for a clear winner to your tests
  • When a winner is found, the losing variations are automatically hidden


Every plan includes Unlimited Tests, Unlimited Variations and Autocomplete
Every plan supports Elementor, Gutenberg Blocks and Beaver Builder
Every plan guarantees 100% money back within 7 days + 1 year of upgrades


$97 pa
  • About $9/mo
  • Test on 1 website
  • Email Support


$197 pa
  • About $17/mo
  • Test on 5 sites
  • Email Support


$397 pa
  • About $33/mo
  • Test on 25 sites
  • Priority Support


$697 pa
  • About $59/mo
  • Test on 500 sites
  • Platinum Support


Who should use AB Split Test?

AB Split Test is a very powerful website optimization tool for agencies, bloggers, eCommerce sites, brick and mortar stores, restaurants, and any small business that uses WordPress. If you want to simply improve the conversion rate of your (or your clients), and reduce dependencies on expensive monthly software, look no further than AB Split Test.

What's required to use AB Split Test?

AB Split Test can be installed on almost any self hosted WordPress site. All you need to be able to do is install the WordPress plugin and you’re good to go. There are no minimum hosting requirements, but decent hosting (more than $10/mo) is recommended.

Do I have to use a page builder to use AB Split Test?

No, but it’s best if you do. We’re built to deeply integrate with Elementor, WP Blocks (Gutenberg) and Beaver Builder. You can use shortcodes too, if you like it old school like that. You do not need the premium versions of these plugins for AB Split Test to work.

Can I split test an entire page design with this plugin?

Maybe in the future, but at this stage, we’re focusing on building you a tool that lets you quickly and easily iterate on your website, instead of adding the effort of an entire page redesign.

Do I need to pay a year upfront for the AB Split Test?

All new AB Split Test plans are billed annually by default. We’ve found over and over that customers who commit to a full year of using AB Split Test see far greater results in both the short and long term. Because we are committed to your success, we want to encourage practices that support our common goal.

Not to worry, you can try out our fully featured demo here for free, before you part with your hard earned money.

Will AB Split Test slow down my site?

Adding AB Split tests to my sight will slow down the user experience right? No! AB Split Test is an incredibly lightweight plugin. We collect minimal data, so as to not overload or fill up your database, and most test logic is done client side - meaning your servers don't take a beating building out and logging  tests results. As long as you have semi-decent hosting, AB Split Test will never be the cause of a slow site.

Do you guarantee results with AB Split Test?

No, we’re a tool to help you simply and easily optimize your website, without adding any unnecessary complexity. Much like we can't guarantee you will use a hammer correctly, we cannot guarantee that you will use AB Split Test correctly, but we can and do guarantee that it can and does work to simply ABx Test.

Can I upgrade to a different plan at a later time?

Yes! You can quickly and easily upgrade at any time by clicking on the Upgrade link in your account menu, choosing your new plan and following the instructions on the screen.

Can I multivariate (ABCDx) Test?

Yes! there is no limit to the number of variations you can create. Generally AB testing is the easiest and fastest way to go, but you can add a third, fourth or hundredth variation if you like.

How long does a test take?

As we all know, people behave differently - so your Split Test needs to collect enough data to average out all the different emotions and personalities. Over time, enough data is collected to reach a point of  Statistical Significance. This is the point when you can feel confident that it’s a real result and not just an unlucky, odd sample. Your AB Split Tests are monitored and analysed to give you real time likelihoods of each variation being the winner. When a variation has over a 95% likelihood of being the winner, and has run for over 1 week, then when we declare a winner.

TL:DR At least a week, sometimes much longer for low traffic sites.

Do I need to read stats or use math to calculate the winning test result?

No, we use advanced statistical analysis to wait until we have the right amount of data to make a decision. Meaning your test runs for no longer, or shorter than it has to!

How do I know when a test is complete?

When your AB Split Test has enough data to declare a test ‘Won’, you’ll receive a notification. 

Can I use AB Split Test on client sites?

Yes, you can most definitely use AB Split Test on your client websites. Our licences and support are on a per-domain basis, not on a per client basis.

You can contact us to find out how you can get a special license to use for all of your clients or on a multisite.

Can my clients contact you for support for AB Split Test?

No, each licence and its associated support is for you, the purchaser - not your clients.

Are monthly plans available?

We do not offer monthly plans at this time. If you aren't sure about committing to AB Split Test, you can try a free, feature complete demo here.

What payment methods do you accept?

We accept all major credit cards, VISA debit and PayPal. We use Stripe to process all credit card transactions to ensure your data is secure.

What is your refund policy?

We offer refunds on a case by case basis. If you discover a bug, issue or incompatibility -  it is our responsibility to fix it in a timely manner, or we will give you a 100% refund up to 90 days after purchase.

As we have a fully featured demo, we do not offer refunds for change of mind, “this plugin does not do that“ or no longer using the plugin reasons. If you would like to try AB Split Test with a specific plugin, please reach out and we will investigate for you.

Can I swap my licence between sites?

Yes, deactivate the plugin on your old site before you activate the plugin on the new site to move your updates and support to the new domain.

Do you have a roadmap?
Is AB Split Test CAN-SPAM/CASL/GDPR compliant?

Yes. AB Split test does not collect identifiable information on your visitors. We use cookies to test on your users, so they must agree to cookies for AB Split test to function correctly.