Fast, private and powerful WordPress Split Testing.

Screenshot of an A/B testing results page. Displays conversion rates and graph comparing variations, with "Test complete and a winner has been discovered" message.

Ditch expensive and inflexible split testing for AB Split Test - the best CRO tool for WordPress.

See how easy ABx testing can be, own your own data and forget about the cookie banners.

Optimize anything WordPress

Whether it's pages or posts, blocks or bricks, elementor or something else. we are right there to help you optimize.

Setup in minutes

Install the plugin, then create your first test in minutes, not days. Our intuitive plugin is built into WordPress, so there are no external dashboards or complex processes to learn.

Comply with privacy laws

GDPR and all the rest. We keep no user identifying details and no remote cookies or servers at all.

Most accurate data

Our local cookies dont get blocked by spam or ad blockers, meaning you get the most accurate split test data available.

Crazy Flexible

Anything you want to test or measure we can help. Choose pages to test, work inside your favourite page builder, or use CSS or JavaScript to tag and measure your test ideas.

A.I. helper

Need ideas for a rewrite or what on page could be refreshed? Add your OpenAI API key and get great suggestions fast.

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"I'm so glad I found AB Split Test! It's so simple to create a test, and I own all the data, no sketchy foreign servers!"

Robert J

Century Software Solutions

A person wearing a hat and jacket looks off to the side under blue and pink lighting.

"Switching to you has saved us money and given us a far superior experience in creating and managing tests."

Akesh B

Main St Webdesign

Start testing in 1 minute

1. Create a Test

Set up a test directly from your WordPress admin.

Experiment on all website visitors, or target specific user locations, referrers, device sizes and more.

Settings page displaying options for test type: On Page Elements, Full Page Tests, Test Code, and Magic (BETA). Includes configuration details for On-Page Elements.

2. Tag your Test Variations & Goal

'Tag' your variations pages, or inside the WP Block editor, Beaver Builder, Elementor, Breakdance, Oxygen, Bricks or anything else.

Pages Blocks WP Bakery Elementor Bricks Beaver Builder Breakdance Oxygen HTML Classes

Pages

Screenshot of a webpage featuring options for full page tests, test code, and Magic (BETA). Bottom section offers to set the start page for testing traffic.

Blocks

WP Bakery

Elementor

Bricks

Beaver Builder

Breakdance

Oxygen

HTML Classes

3. Let the traffic decide

We'll show visitors variations of your content, observe their behavior, then use Bayesian statistics to figure out which version is more likely to convert.

Line chart comparing two checkout variations over visits: Checkout2 (blue) and Checkout (pink). Checkout2 shows higher conversions, conversion rate, and chance of winning. Projected end date: January 17, 2025.

Here's why WordPress pros are switching to AB Split Test

Privacy Focused

We keep no user identifying data, and there are no external servers or cookies - no GDPR or user privacy red flags here.

Don't rely on external services to secure your data and stay online. AB Split test is fully hosted inside your WordPress install and all that data is forever yours.

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Unlimited, like WordPress

We don't charge you more as you get more traffic, or as you want to test more variations.

Your AB Split Test licence enables unlimited users, unlimited tests, unlimited views, unlimited upside.

AI Assistant

Get Split Test and conversion optimization suggestions, rewrite your content in an instant without leaving the page.
Just connect your OpenAPI account.

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Graphic design concept with a pencil and a blueprint.

Get the most out of your website visits

Enable autocomplete to show the optimum variation as soon as possible - automatically - without lifting a finger.

Integrates

Nothing works in a silo - we plug into what ever you need.

WooCommerce / SureCart / EDD
12+ Analytics plugins
10+ Cache plugin integrations
Webhooks
Actions & Filters

We're here when you need

We know that split testing can be confusing, but you don't have to go it alone. AB Split Test is here to help with resources, updates and super excellent support. So let us take the guesswork out of split testing for you.