The best way to
Split Test in WordPress

Show your website visitors different content, see what works, then automatically show it to everyone.


The first version of your website is never the best

The worlds best comedians spend years refining their act - testing jokes and watching how the audience responds. Your website needs to do the same.

Try ideas, iterate, keep the winners and ditch the losers. End up with a website that just works.

Are you one punchline away from doubling your success?

Why Choose AB split test?

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Easy Peasy!

No code to copy and paste, no analysis to figure out the winner. We do it all for you, inside a familiar WordPress interface.

Self Hosted

Don't rely on external services to secure your data and stay online. AB Split test is fully hosted inside your WordPress install and all that data is forever yours.


No penalty for success

We don't charge you more as you get more traffic.

Pay one per site license and get unlimited users, unlimited tests, unlimited views, unlimited upside.


We use advanced statistics to discover when a test is 'complete' and automatically implement the winner - so your visitors spend less time seeing the losers, and more time seeing the winners. All while you sleep (probably).


You'll love that it...

Works inside all your favorite Builders

  • WordPress Block Editor
  • Beaver Builder
  • Elementor
  • Oxygen (Coming Soon)
  • Full Page split testing available too (no matter the builder)


Nothing works in a silo - we plug into what ever you need.

  • WooCommerce
  • Easy Digital Downloads
  • WP Pizza
  • Microsoft Clarity (Soon)
  • Google Analytics (Soon)

Saves time and makes more money

This plugin was built to be fast, effective and no fuss.

Improve your conversions, make more money, and get back to living.


But how exactly does it work?

Create a Test

In seconds configure your test in the WordPress admin.

Tag your variations

'Tag' your variations inside the WP Block editor, Beaver Builder, Elementor, or old school with shortcodes. You can  do full page tests too.

Let the traffic decide

AB Split Test will show different variations to different visitors for at least the next week.

When there is enough data to call a winner: AB Split Test automatically hides the losing variations, showing the winner to all.

Rinse and repeat

Every test brings you closer to a perfect website. Regularly test and those small but significant improvements really add up!




In 5 minutes, I created an AB test that increased our demo bookings by 10%. That is a very real difference to our bottom line!

Maria F


Cheers guys. Great plugin. It honestly has helped me improve my conversions.

Austin T



All plans support unlimited sites with unlimited tests and unlimited variations.


  • One year of supports and updates
  • 30 day satisfaction guarantee
  • Full page AB Tests
  • On page Split Tests for Blocks, Elementor & Beaver Builder
  • Unlimited sites
  • Unlimited tests
  • Unlimited variations

$149 yearly

with a 20% discount on renewal


  • Everything in the Pro plan
  • White label plugin
  • White label reporting (soon)
  • Webhooks (soon)
  • Google Analytics / Microsoft Clarity Integration (soon)

$299 yearly

with a 20% discount on renewal


  • Everything in the Agency plan, except an easy to budget one-time payment
  • 3 years of support
  • Lifetime plugin updates on unlimited sites.

$699 one time.

Optional $99 pa for ongoing support after the first 3 years

Our 100% no risk guarantee

Not sure if we have a feature you need? Try our demo here>>

If you have tried our free demo, purchased this plugin and cannot create an AB test on your website in under 10 minutes, within the next 7 days - we'll happily refund 100% of your purchase. No questions asked.

Let me tell you why I offer this guarantee to you...

AB Split Test simply works. We use AB Split Test for all our website optimizations across this, and many other websites. If it works for us, we know it will work for you too.

We're here for you. We'll do everything in our power to ensure your success in optimizing your website.

This guarantee covers a full 7 days, and during that time, the team and I will do everything possible to help you succeed.

Thanks, and we hope we get to be part of your growth story soon!


Create a free wordpress demo site to play with AB Split Test.