About Us
Meet the team behind your favourite CRO tool
Our goal is to help businesses optimize their time & money by learning strategies that drive significant, repeatable growth.
We want the world to learn how to do more, while spending less on paid ads and other expensive lead generation activities
Our mission is to teach the world how to amplify your impact with minimal ad spend
Our mission is to increase effectiveness without heavy investment in ads.
Our Story
Founded in 2019 by Tom Carless at SiteSpot.DEV, AB Split Test emerged from the need for a simpler, cost-effective solution in the testing tool landscape. As a seasoned WordPress developer, Tom recognized the potential for a native, WordPress-integrated approach.
Starting with a plugin for the Beaver Builder page-builder, the tool gained traction quickly. Encouraged by user demand, we expanded to support testing for Blocks, Elementor websites, and beyond—evolving into the most comprehensive WordPress split testing tool available today.
The Team
om Carless: Visionary and product leader, Tom steers the development ensuring it meets the high expectations of WordPress power users. Rick: Head Developer, tasked with maintaining our codebase both pristine and fast. Dom: Customer Support Specialist, ready to assist with any inquiries or guidance you may need.
Why Choose Us?
Expertise: We know conversion optimization, our frustrations with other tools is what lead us to build our own ideal Split Testing tool.
Commitment to Privacy: In an era where data privacy is paramount, our GDPR-friendly stance and local cookies ensures that your and your visitors' information remains confidential and secure.
Ever-evolving Features: From introducing privacy features to our ongoing AI integrations, we've always been at the forefront, adapting, evolving, and innovating.
Our Philosiphy
We believe in empowering businesses to achieve more with less - reducing reliance on costly paid advertising and lead generation tactics. Our tool enables precise measurement and factual reporting on website enhancements, eliminating guesswork and subjective decision-making. With AB Split Test, improvements are validated through clear, actionable data.