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More than two-thirds of businesses do not have a concrete conversion rate optimization (CRO) strategy in place. Why? Because its hard and complicated, or it was. Is your company part of this group? Do you need clarification on what CRO is, why it matters, or how you can implement an effective strategy? If you said…

In the realm of digital marketing, conversion rate optimization is a critical process, and AB Split Test is your perfect partner for this journey. It allows you to scientifically validate what works best for your audience, providing a foundation for data-driven decisions. Understanding Your Marketing Funnel First, get a clear picture of your marketing funnel.…

I’m thrilled to announce a significant update to AB Split Test that’s bound to supercharge your WooCommerce store’s profitability. We’ve just rolled out a feature that enables you to utilize the total order value as a conversion metric. This means, you’re not just optimizing for conversions, but also the Average Order Value (AOV), which is…

We’re delighted to bring you some exciting news today. AB Split Test, your preferred tool for optimizing conversion rates on WordPress, now integrates effortlessly with Cabin Analytics. This powerful combination now allows you to have all your split test events automatically tagged within Cabin Analytics. For those unfamiliar, AB Split Test is a top-tier tool…

AB Tasty and AB Split Test are both tools designed to optimize user experiences through testing and personalization. However, they differ in their core focus, functionality, and targeted platforms. While AB Tasty certainly offers a broad range of features, from predictive analytics to session replays, it’s important to consider whether your business actually requires all…

Introducing our Advanced AI Tool In today’s fast-paced digital world, efficiency is key. That’s why we’ve integrated the power of OpenAI into your WordPress design process, creating an AI tool that delivers actionable insights and automates optimization tasks right within your page builder. Tailored for WordPress Professionals This AI-powered tool is designed for WordPress pros…

By far, the biggest mistake novice testers face when AB testing is testing the incorrect thing. Starting off on the wrong foot can turn many people off to AB testing. However, making mistakes is a necessary part of the process– especially when you’re testing to find mistakes in your marketing that are losing leads. To…

AB testing is an incredible method for measuring changes in marketing endeavors, website changes, and everything else associated with pulling in valuable leads for your business. If you’re interested in AB testing but have not done so before, you might have a few concerns. On a basic level, beginners tend to worry about messing with…