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From Small Businesses up to Microsoft - everyone finds value in AB Split Test
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Conversion optimization insights from thousands of tests & millions of found revenue.
In our last post we explained how we dogfood AB Split Test: every update runs on our own businesses, on real traffic, before it reaches yours. Dogfooding has a side effect. Once you run your own software on real businesses every day, you start asking it to do things it was never built for. This…
An A/B testing plugin sits on your most important pages. Your homepage, your pricing page, your checkout. If an update breaks, it breaks where it hurts. So before any AB Split Test update reaches your site, it has to survive ours first. Here is exactly what every release goes through. Step 1: The latest AI…
Custom Audiences let you break down A/B test results by referrer, URL query, browser, OS, language, cookies, and more.
Now you can test your websites sales pitch against your competitors, and generate winning improvement ideas in seconds. With just a click, you can start testing those ideas. Forget about paying thousands for a CRO expert, we’ve built you one! Watch the video, download the latest and then let us know what you found!
Version 2.6 is out today. Over the past year we have pushed over 30 updates to AB Split Test. This one adds layout controls to Magic Mode, a faster redirect method for full-page tests, native phone call tracking, and programmatic access to every plugin setting via REST, WP-CLI, and MCP. Here is everything that is…
AB Split Test now integrates with Cloudflare Workers. Your split test logic runs at the edge, before the page loads, with no URL changes and no flicker. 🆕 Cloudflare Workers Integration The problem: Every WordPress split test has had the same weak point. Whether you use a redirect or a JavaScript swap, there is always…
Version 2.6 is out today. Over the past year we have pushed over 30 updates to AB Split Test. This one adds layout controls to Magic Mode, a faster redirect method for full-page tests, native phone call tracking, and programmatic access to every plugin setting via REST, WP-CLI, and MCP. Here is everything that is…
If you’ve been looking for a smarter way to run split tests beyond just your WordPress site, this video is going to show you exactly how to do it. Make sure you watch all the way through. By the end, you’ll see how easy it is to test across completely different domains in just a…
A lot has shipped over the past few weeks. Here is a full breakdown of everything that is new, improved, and coming very soon. HubSpot form conversions You can now track HubSpot form submissions as conversion goals directly inside AB Split Test. Turn it on under Settings > Data Management, and a new dropdown appears…
By default, AB Split Test counts every conversion equally. Use Order Value changes that. It weights results by the actual revenue each conversion generates so you can see which variation earns more per visitor, not just which one converts more often. This matters most when a variation with a slightly lower conversion rate is bringing…