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Conversion optimization insights from thousands of tests & millions of found revenue.
The test ideas you create with AB Split Test aren’t based on guesswork. They’re grounded in principles that explain how people think, decide, and behave online. We draw from behavioral psychology and usability research to guide what we suggest. Even small changes can lead to big shifts in how people engage with your site. Here…
ChatGPT’s new agent mode is a great example of how automation is going to take all of our jobs. but in the mean time, lets use it to our advantage! I saw it and thought, what if we could launch a split test on our website – without ever touching a mouse? Or even better,…
Today marks a big milestone for AB Split Test. Hey, this is Tom and I’m genuinely excited to share something we’ve been working on for a while now: version 2 of AB Split Test is officially live. This update is a big one. Not just because of what’s new, but because it finally brings to…
AB Split Test is built specifically for WordPress. Not adapted for it, not layered on top of it, it’s built into it. Here is why that makes a difference across every part of the testing experience. 1. Setup in minutes, not days Install the plugin and launch your first test in minutes. There is no…
AB Split Test has AI built in. Not as a bolt-on or a separate subscription. It is part of the plugin and it works from your actual site content, not generic prompts. This is a walkthrough of everything AI-powered inside AB Split Test and what each feature actually does. Magic Mode: point and click test…
The Admin Bar’s 2025 survey of hundreds of WordPress professionals turned up something worth paying attention to. Agencies that offer conversion rate optimization services are outperforming those that do not, by a meaningful margin across nearly every metric. If you are building WordPress sites but not offering CRO, here is what the data shows. 1.…
⚠️ Note: This post was originally published alongside version 1.8.18. Server-side WooCommerce tracking has been expanded significantly since then, including additional order status options, improved CartFlows and WooFunnels compatibility, and a logging system to help debug tracking issues. The core setup described here still applies. For the full current feature set see the Changelog. When…
Conversion rate optimization is a process. A lot of people struggle with it because they skip straight to testing something random and then wonder why the results are flat. This is my personal protocol. It is what I use in my agency before I create a single test. The goal is to find real conversion…
The short answer is: fewer visitors than you might think, but more conversions than most people have when they start. Traffic volume is not actually the variable that matters. Conversions are. And those two things are related by your current conversion rate, which varies enormously depending on what you are measuring. Here is how to…
You’ve likely heard the phrase, “Little things make big differences.” In the world of conversion optimization, those words ring exceptionally true. And thanks to tools like AB Split Test, the process of making those “little changes” is faster and more streamlined than ever. Let’s understand the compound benefits of consistent incremental improvements using an example.…