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Does your menu have 15 links? Three levels of dropdowns? Users getting lost? Most sites never test their menu. They add links as they grow. Eventually it’s bloated, confusing, and hurting conversions. Here’s how to fix it. Why navigation matters Your menu is on every page. It’s the primary navigation tool. If it doesn’t work,…
Now with more magic! ✨ If you haven’t used it before, Magic Mode lets you click on any element on your site and turn it into a test. No setup screens. No selectors. Just point, click, test. This update makes that workflow faster and more useful. Better Rewrite Suggestions You can now generate rewrite suggestions in…
We’ve been adding a steady stream of improvements to heatmaps over the last few months, and one question kept coming up: “Can AB Split Test replace Clarity or Hotjar completely?” Heatmaps got us halfway there. Session replays finish the job. Why we built it A lot of agencies use full replay tools to understand why…
Agencies kept asking for one thing: “Can we see all our client tests in one place?” Now you can. With the new Agency Hub, you get a single dashboard where you can connect multiple client sites, check every running test, view variations, jump into heatmaps, and monitor results without logging into each site individually. It…
AB Split Test’s CROassist AI now includes proven copywriting frameworks to help you create stronger, more persuasive variations in seconds. Instead of writing from scratch, you can choose a style you want and let our custom trained AI generate high-quality text based on your page’s existing content. This guide walks you through how the feature…
You can now see exactly where visitors click, scroll, and focus on your pages right inside WordPress. With our Heatmaps, Clickmaps, and Scrollmaps feature in the AB Split Test Teams plan, you can now see exactly how people interact with your WordPress pages and test variations, right inside your dashboard. This feature gives you detailed…
Version 2.2.0 was a big one. Heatmaps, click maps, dead click maps, rage click maps!! Server Side Rendering of full page tests Enhanced Privacy - Cookie Consent Mode with 5 integrations Many fixes and tweaks Heatmaps Available on the Teams plan. You were right, Privacy first heatmaps - AB Split Test style are great I…
Standard A/B tests split traffic evenly between variations and wait for statistical significance before declaring a winner. That works well for long-running tests on evergreen pages. It works less well when you have a short window of high-value traffic and need to extract as much conversion value from it as possible. Multi-Armed Bandit mode is…
AB Split Test’s latest SUPER UPDATE brings 6 HUGE game-changing features designed to help agencies capture more wins, measure deeper engagement, and make reporting easier than ever. We’ve upped the standard in WordPress split testing once again. Every update is built with your workflow in mind so you can grow traffic, prove ROI, and start…
Should your traffic be split 50/50 until the end? Or should it dynamically shift to whatever’s winning? It’s a crucial question every data-driven marketer faces. The answer depends on one thing: are you testing to learn or to earn? In this post, we’ll explore the two advanced optimization methods in AB Split Test: Bayesian and Multi-Armed Bandit…