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Could a simple menu lead to better conversions?

By Tom / May 14, 2020

Does your menu have enough links in it to bring down Google? Do you get lost in your own maze of menu > Sub Menu > Sub Sub Menu? Maybe it’s time to rethink your nav? There is only one way to know if your new menu is better than your old. You’ve got to…

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Why your footer sucks, and you should try something else.

By Tom / May 13, 2020

Sorry to tell you this, but your footer is bad. Probably scary bad. Why? People tend to use their footer as a dumpster for all the links they should have on the site. Unfortunately that creates a huge distraction to the website visitor. So how do you optimize your footer? Minimize it and put less…

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3 Simple Calls-to-Action, that could grow your revenue

By Tom / May 13, 2020

The old saying goes, you need a single call to action on every page of your website. OK, maybe it’s not a saying, but you should have a clear next step for your users when they get to the bottom of the page. Here are a few smart calls-to-action that will inspire your website users…

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