May Updates and June news

A lot has shipped over the past few weeks. Here is a full breakdown of everything that is new, improved, and coming very soon.

HubSpot form conversions

You can now track HubSpot form submissions as conversion goals directly inside AB Split Test.

Turn it on under Settings > Data Management, and a new dropdown appears in your test's conversion goal settings. You can target a specific form by entering its GUID, enter multiple GUIDs separated by commas, or leave it blank to track any HubSpot form submission as a conversion.

This covers the most common use case: teams running HubSpot for CRM and marketing who want to know which page variation drives more form completions.

Use Order Value: now works on any conversion type

Use Order Value lets you optimize tests for revenue per visitor rather than just conversion count. Previously it was limited to WooCommerce, Easy Digital Downloads, and custom code tests.

It is now much more flexible. AB Split Test will dynamically scan your page and URL to find a total order value automatically, whether the conversion comes from a form submission, a link click, an external checkout redirect, or any other goal type. Any time you have a conversion page and want AB Split Test to find a value on it, just check the box.

Filter test results by device size

Previously, if you wanted to see how a test was performing on mobile vs desktop, you had to create separate tests targeting each device size.

Now you can filter any test result by mobile, tablet, or desktop in a single test. When a variation is winning on mobile but not desktop (or vice versa), you will see that clearly in the results. Per segment winners, confidence levels, and revenue stats are all exposed across the dashboard, public reports, REST API, MCP, and CLI.

Test Ideas workflow

Split testing is one part of a CRO process. The first part is generating and prioritising hypotheses.

The new Test Ideas workflow gives you a place to capture your ideas, score them with ICE (Impact, Reach, Confidence, Effort), and sort them by which ones are worth running first. When you are ready to act on an idea, click Setup Test and it converts directly into a live test creation flow. No copy paste, no context switching.

Magic Bar overhaul

The Point and Click test mode has had a significant update in v2.5.1.

The chat now sits in its own tab, available when you need it and out of the way when you do not. AI suggestions have been reorganised so they are easier to scan and act on. The Magic Bar itself now has tabbed navigation, supports mixed scope testing, and allows in-place test editing without leaving the front end.

Heatmaps and session replays: quality of life updates

Two useful additions for behavior analysis:

Exit URL filter in heatmaps. You can now filter heatmap traffic by the URL visitors exited to. If you want to understand what visitors were doing before they left for a specific page, this lets you isolate that segment.

Bot traffic filtered in session replays. Session replays now filter out bot sessions with no click data by default. These sessions add noise without adding insight. You can turn the filter off any time in the filters panel if you need to see them.