Free WordPress plugin
Free A/B split testing for WordPress.
Get AB Split Test Lite sent to your inbox and run a real test on your live site today. No traffic limit, no time limit, no credit card.
No credit card. Your 7-day trial starts when you activate the plugin.
Used by teams at
What’s in the download
One download. Two things inside.
You keep the free plan for good. For the first week every paid feature is switched on too, so you can see what the full product does on your own traffic.
Yours for good
AB Split Test Lite
$0forever. No card, no time limit.
Enough to run a proper test and get a real answer.
- 1 active test, A against B, with 1 conversion goal
- Unlimited traffic. It runs on your server, so nothing is metered
- Tests run for as long as they need
- Every test mode: point-and-click, swap an element, test a whole page, or test your own code
- Blocks, Elementor, Beaver Builder, Bricks, Oxygen, Breakdance and WPBakery
- Finds the winner and shows it to everyone automatically, if you want it to
- No remote cookies or servers. Your data stays in WordPress
Switched on for your first 7 days
Everything in Teams
7 daysof the full product. The clock starts when you activate the plugin, not when you sign up.
Test without limits
- Unlimited tests, variations and sites
- Point-and-click tests, no builder or code needed
- Up to 10 goals per test, so you can see each step of the funnel
- Webhooks when a test finishes
Optimize for revenue
- Revenue optimization: pick winners by order value, not just clicks
- WooCommerce, Easy Digital Downloads and SureCart orders
- Results sent to GA4, Meta, Matomo, Plausible, Mixpanel and Clarity
See why visitors act
- Heatmaps and scroll maps on your own pages
- Session replays of real visits
- CROassist, the built-in AI agent that audits your site and ranks what to test first
Run it for clients
- Agency Hub: every client site’s results in one view
- Shareable client reports
- White label, your brand not ours
After 7 days you drop back to Lite. There was no card to start it, so there is nothing to cancel. See what Teams costs
How it works
Your first test, in about ten minutes.
1. Create your variation
Open the page in the editor you already use and change the thing you have always wondered about: a headline, a button, a whole layout.
2. Set your goal
Pick what counts as a win. A sale, a form submission, a sign-up, a page visit, a click or time on page.
3. Let the results roll in
We split your traffic and do the statistics. When one version is clearly ahead, you see it, and it can go live to everyone by itself.
The honest bit
So what’s the catch?
Lite runs one test at a time, with one variation and one goal. That is the whole catch. If you are getting started, it is plenty: most sites should only run one test on a page at once anyway.
It will not stop you halfway through a test to force an upgrade, and it does not cap your visitors. When you want several tests running, more variations, heatmaps or the AI agent for good, Teams is $49 a month or $399 a year, for unlimited sites.
★★★★★
“The free version is better than most paid split testing plugins out there. Plus the included demo with AI analysis discovered some real problems. Thanks for that!”
Questions
Before you hand over your email.
Is it really free?
Yes. Lite is free forever, with no card on file and no traffic cap. We make money when a site outgrows one test at a time and moves to Teams.
What happens when the 7-day trial ends?
The plugin drops back to Lite. Nothing is charged, because we never asked for a card, and there is nothing to cancel.
Will it slow my site down?
It loads one small script and talks only to your own server. There is no third-party testing service in the way, and it works with every popular cache plugin.
Where does my visitor data go?
Nowhere. Test data lives in your own WordPress database. No remote cookies, no remote servers.
Can I use it on client sites?
Yes. Use the free plugin on any site you like, for as long as you need.
Why do you need my email?
To send you the download link, and a few short emails that help you get a first test live. One click unsubscribes. No spam.
Get the plugin in your inbox.
One email, one zip file, one test live by this afternoon.