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Conversion optimization insights from thousands of tests & millions of found revenue.
Both VWO and AB Split Test are serious conversion optimization tools. But they are built on fundamentally different assumptions about how your site should work. VWO is an enterprise SaaS platform. You install a JavaScript snippet on your site, and everything runs through VWO’s external cloud. It is powerful, broad, and expensive. AB Split Test…
Why Feature Rollouts Require Real Data Launching a new feature - especially something as critical as your checkout flow - isn’t just a design challenge. It’s a business risk. Without data, even the most promising changes can lead to unexpected drops in conversions, abandoned carts, or user friction. For high-volume businesses, this risk compounds with…
The test ideas you create with AB Split Test aren’t based on guesswork. They’re grounded in principles that explain how people think, decide, and behave online. We draw from behavioral psychology and usability research to guide what we suggest. Even small changes can lead to big shifts in how people engage with your site. Here…
ChatGPT’s new agent mode is a great example of how automation is going to take all of our jobs. but in the mean time, lets use it to our advantage! I saw it and thought, what if we could launch a split test on our website - without ever touching a mouse? Or even better,…
Quickly preview any variation of a running AB Split Test directly from the frontend and get a sharable link to that exact variation. Steps: Open a Page with a Running Test Go to the frontend of any page that currently has a Split Test running. Access the AB Split Test Menu Hover over the AB…
Today marks a big milestone for AB Split Test. Hey, this is Tom and I’m genuinely excited to share something we’ve been working on for a while now: version 2 of AB Split Test is officially live. This update is a big one. Not just because of what’s new, but because it finally brings to…
AB Split Test is built specifically for WordPress. Not adapted for it, not layered on top of it, it’s built into it. Here is why that makes a difference across every part of the testing experience. 1. Setup in minutes, not days Install the plugin and launch your first test in minutes. There is no…
AB Split Test has AI built in. Not as a bolt-on or a separate subscription. It is part of the plugin and it works from your actual site content, not generic prompts. This is a walkthrough of everything AI-powered inside AB Split Test and what each feature actually does. Magic Mode: point and click test…
If you build with WPBakery, you’re already focused on design. But do you know which version of your content actually performs better? Why Add A/B Testing to WPBakery? Adding A/B testing gives you the power to make informed decisions based on performance - not just assumptions. It’s one of the simplest ways to improve results…
We’ve just released version 1.9.5 of AB Split Test, and with it comes two powerful new features designed to improve reliability and transparency: WooCommerce UUID tracking and a built-in debug log. These updates provide more accurate tracking for dynamic WooCommerce checkouts and give users a clearer view into how their split tests are performing behind…