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Blog

Conversion optimization insights from thousands of tests & millions of found revenue.

12 Psychology Principles Behind Better Split Test Ideas

August 1, 2025

The test ideas you create with AB Split Test aren’t based on guesswork. They’re grounded in principles that explain how people think, decide, and behave online. We draw from behavioral psychology and usability research to guide what we suggest. Even small changes can lead to big shifts in how people engage with your site. Here…

Use a ChatGPT Agent to Run Split Tests on Your WordPress Site

July 29, 2025

ChatGPT’s new agent mode is a great example of how automation is going to take all of our jobs. but in the mean time, lets use it to our advantage! I saw it and thought, what if we could launch a split test on our website - without ever touching a mouse? Or even better,…

Preview URL Now Available on Frontend

July 25, 2025

Quickly preview any variation of a running AB Split Test directly from the frontend and get a sharable link to that exact variation. Steps: Open a Page with a Running Test Go to the frontend of any page that currently has a Split Test running. Access the AB Split Test Menu Hover over the AB…

Magic Point-and-Click Tests v2: How It Works

June 27, 2025

Today marks a big milestone for AB Split Test. Hey, this is Tom and I’m genuinely excited to share something we’ve been working on for a while now: version 2 of AB Split Test is officially live. This update is a big one. Not just because of what’s new, but because it finally brings to…

15 reasons why AB Split Test is the best option to improve conversions on WordPress

June 13, 2025

AB Split Test is built specifically for WordPress. Not adapted for it, not layered on top of it, it’s built into it. Here is why that makes a difference across every part of the testing experience. 1. Setup in minutes, not days Install the plugin and launch your first test in minutes. There is no…

How the AI Inside AB Split Test Actually Works

June 4, 2025

AB Split Test has AI built in. Not as a bolt-on or a separate subscription. It is part of the plugin and it works from your actual site content, not generic prompts. This is a walkthrough of everything AI-powered inside AB Split Test and what each feature actually does. Magic Mode: point and click test…

Boost Your WPBakery Site’s Conversions with AB Split Test

June 4, 2025

If you build with WPBakery, you’re already focused on design. But do you know which version of your content actually performs better? Why Add A/B Testing to WPBakery? Adding A/B testing gives you the power to make informed decisions based on performance - not just assumptions. It’s one of the simplest ways to improve results…

WooCommerce UUID Tracking and Logging Now Available

May 13, 2025

We’ve just released version 1.9.5 of AB Split Test, and with it comes two powerful new features designed to improve reliability and transparency: WooCommerce UUID tracking and a built-in debug log. These updates provide more accurate tracking for dynamic WooCommerce checkouts and give users a clearer view into how their split tests are performing behind…

Quick Guide: How to Boost Your WordPress Conversions with A/B Testing

May 2, 2025

If you’ve ever wondered how to improve your website conversions without guessing, you’re not alone. The good news? You can do it with simple split testing, directly inside WordPress. Here’s the no-fluff quick start guide: Step 1: Understand Your Conversion Rate Your conversion rate tells you how many people took action compared to how many…

Introducing AI-Powered Testing in AB Split Test Plans

April 28, 2025

We’re excited to officially roll out AI content suggestions and rewrites inside our new AB Split Test plans making us the only A/B testing plugin for WordPress that gives you actionable, page-specific insights, powered by OpenAI. No external tools. No guesswork. Just instant, intelligent ideas to test, generated right inside your WordPress site using content…