Get your FREE conversion rate audit and improvement suggestions
Do you manage a WordPress website that generates leads or sales online? Get a conversion rate optimization audit, with one-click split test suggestions that will grow your business. Install the free plugin now (Others charge up to $500 for this.)
Clients and Results
From Small Businesses up to Microsoft - everyone finds value in AB Split Test
Blog
Conversion optimization insights from thousands of tests & millions of found revenue.
The short answer is: fewer visitors than you might think, but more conversions than most people have when they start. Traffic volume is not actually the variable that matters. Conversions are. And those two things are related by your current conversion rate, which varies enormously depending on what you are measuring. Here is how to…
You’ve likely heard the phrase, “Little things make big differences.” In the world of conversion optimization, those words ring exceptionally true. And thanks to tools like AB Split Test, the process of making those “little changes” is faster and more streamlined than ever. Let’s understand the compound benefits of consistent incremental improvements using an example.…
Most WordPress sites convert between 1 and 4 percent of their visitors. The other 96 to 99 percent leave without doing anything. A/B testing is the most direct way to change that. You take something on your site, create an alternative version, show each to a portion of your real visitors, and measure which one…
Most lists of split test ideas are too vague to do anything with. “Test your headline.” Okay – test it how? Test it against what? This list is more specific. Each idea includes what to change, what to measure, and how to set it up with AB Split Test. 1. Your hero headline The headline…
⚠️ Updated May 2026: This post was originally published in 2023 when Use Order Value launched for WooCommerce. Since then it has expanded significantly. As of v2.5.1, Use Order Value works on any conversion type – not just WooCommerce checkout pages. Page visits, element clicks, time active, pixels, and more. See the full documentation for…
Cabin Analytics and Umami are now supported AB Split Test sends split test events directly to Cabin Analytics and Umami, joining the existing lineup of analytics integrations that includes GA4, Plausible, Mixpanel, Usermaven, Fathom, and Matomo. If you are using Cabin or Umami as your primary analytics tool, AB Split Test will now automatically tag…
Looking for an AB Tasty alternative for WordPress? Here’s a head-to-head comparison between AB Tasty and AB Split Test so you can make the best decision for your business. Feature AB Split Test WordPress-native AB Tasty Enterprise SaaS Native WordPress plugin ✅ Yes ❌ No Page builder integration ✅ Elementor, Bricks, Beaver, Blocks + more…
⚠️ Heads up: This post was written in 2023 when AI suggestions first launched in AB Split Test. The credit system and OpenAI references below are outdated. AI is now fully built into the plugin with no credit limits and no OpenAI account needed. Magic Mode has also been significantly upgraded since this was written.…
AB Split Test Version 2 is now live! featuring point-and-click Magic Tests, AI-powered suggestions, and a completely redesigned experience. Try it free for 7 days! What if your A/B testing plugin didn’t just measure results… but actually told you what to test? That’s exactly what we’ve built. AB Split Test is the first WordPress plugin…
The most common reason split tests fail is not the test itself. It is that the wrong thing was chosen to test in the first place. Someone notices a low conversion rate, picks an element that looks like it might be the problem, changes it, runs the test for two weeks, and gets nothing. So…