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Conversion optimization insights from thousands of tests & millions of found revenue.

AB Split Test adds average order value Optimization for WooCommerce stores.

July 18, 2023

We are thrilled to announce a significant update to AB Split Test that’s bound to supercharge your WooCommerce store’s profitability. We’ve just rolled out a feature that enables you to utilize the total order value as a conversion metric. This means you’re not just optimizing for conversions, but also the Average Order Value (AOV), which…

AB Split Test Now Seamlessly Integrates with Cabin Analytics – Enhancing Your Data Analysis Capabilities

July 7, 2023

AB Split Test, your preferred tool for optimizing conversion rates on WordPress, now integrates effortlessly with Cabin Analytics. New Analytics Integrations Shortly after integrating with Usermaven, AB Split Test now also supports Umami and Cabin. This comes at just the right time as many people are currently looking for an alternative to Google Analytics 4…

ABTasty vs AB Split Test

June 15, 2023

Looking for an AB Tasty alternative for WordPress? Here’s a head-to-head comparison between AB Tasty and AB Split Test so you can make the best decision for your business.   Feature Comparison: AB Split Test vs AB Tasty Feature AB Split Test AB Tasty Native WordPress Plugin ✅ Yes ❌ No No-Code Page Editor Integration…

Unleash the power of AI to optimize your WordPress pages for maximum conversions

May 31, 2023

In today’s fast-paced digital world, efficiency is key. That’s why we’ve added the power of OpenAI directly into your WordPress design process. Our AI tool delivers clear, actionable insights and automates optimization tasks right inside your page builder. Built for WordPress Professionals This tool is made for WordPress pros and agencies who build landing pages…

Introducing AI Content Feedback and Suggestions: Power Up Your AB Split Testing

May 12, 2023

AB Split Test Version 2 is now live! featuring point-and-click Magic Tests, AI-powered suggestions, and a completely redesigned experience. Try it free for 7 days! What if your A/B testing plugin didn’t just measure results… but actually told you what to test? That’s exactly what we’ve built. AB Split Test is the first WordPress plugin…

How To Hypothesize a Split Test that will work

July 20, 2022

By far, the biggest mistake novice testers face when AB testing is testing the incorrect thing. Starting off on the wrong foot can turn many people off to AB testing. However, making mistakes is a necessary part of the process– especially when you’re testing to find mistakes in your marketing that are losing leads. To…

AB Testing Without Killing Your Lead Flow: A Beginner’s Guide

July 20, 2022

AB testing is an incredible method for measuring changes in marketing endeavors, website changes, and everything else associated with pulling in valuable leads for your business. If you’re interested in AB testing but have not done so before, you might have a few concerns. On a basic level, beginners tend to worry about messing with…

AB Testing With WordPress – a complete guide

June 30, 2022

Note: The video below is from 2022. The core CRO principles still apply, but the updated guide below reflects current best practices. Most people think split testing doesn’t work. They’re wrong, but they’re also not entirely to blame. Here’s the problem: most people start at step 3. They jump straight to “let’s test a blue…

Generate Blocks 1.5 walkthrough

May 4, 2022

A while back, we tested AB Split Test with GenerateBlocks 1.5 when it introduced dynamic data, query loops, and the new image block. The good news? Everything worked perfectly right out of the box. But here’s the even better news: Since that video, we’ve added dozens of improvements to make testing with GenerateBlocks (and all…

AB Split Test Version 1.3.0 Release Notes

March 21, 2022

Oxygen Support. Conversion pages dropdown now includes all post types. Minor Updates Full page testing: Default page selector now includes custom post types. Page Variations selector improved layout Conversion Mode dropdown UX improvement Fix: White screen when test settings are changed during a test. Fix: Clarity conversion not always firing Update: Page location stats for…