Get your FREE conversion rate audit and improvement suggestions
Do you manage a WordPress website that generates leads or sales online? Get a conversion rate optimization audit, with one-click split test suggestions that will grow your business. Install the free plugin now (Others charge up to $500 for this.)
Clients and Results
From Small Businesses up to Microsoft - everyone finds value in AB Split Test
Blog
Conversion optimization insights from thousands of tests & millions of found revenue.
Cabin Analytics and Umami are now supported AB Split Test sends split test events directly to Cabin Analytics and Umami, joining the existing lineup of analytics integrations that includes GA4, Plausible, Mixpanel, Usermaven, Fathom, and Matomo. If you are using Cabin or Umami as your primary analytics tool, AB Split Test will now automatically tag…
Looking for an AB Tasty alternative for WordPress? Here’s a head-to-head comparison between AB Tasty and AB Split Test so you can make the best decision for your business. Feature AB Split Test WordPress-native AB Tasty Enterprise SaaS Native WordPress plugin ✅ Yes ❌ No Page builder integration ✅ Elementor, Bricks, Beaver, Blocks + more…
⚠️ Heads up: This post was written in 2023 when AI suggestions first launched in AB Split Test. The credit system and OpenAI references below are outdated. AI is now fully built into the plugin with no credit limits and no OpenAI account needed. Magic Mode has also been significantly upgraded since this was written.…
AB Split Test Version 2 is now live! featuring point-and-click Magic Tests, AI-powered suggestions, and a completely redesigned experience. Try it free for 7 days! What if your A/B testing plugin didn’t just measure results… but actually told you what to test? That’s exactly what we’ve built. AB Split Test is the first WordPress plugin…
The most common reason split tests fail is not the test itself. It is that the wrong thing was chosen to test in the first place. Someone notices a low conversion rate, picks an element that looks like it might be the problem, changes it, runs the test for two weeks, and gets nothing. So…
Most people avoid AB testing for the wrong reason The fear usually sounds like this: “What if I break something that’s already working?” It’s reasonable. If leads are coming in and the site is converting, why risk it? But avoiding AB testing tends to be the more expensive decision in the long run. You don’t…
Note: The video below is from 2022. The core CRO principles still apply, but the updated guide below reflects current best practices. Most people start in the wrong place The most common mistake with split testing is jumping straight to the test. Someone has a feeling about a button color, or they read a case…
A while back, we tested AB Split Test with GenerateBlocks 1.5 when it introduced dynamic data, query loops, and the new image block. The good news? Everything worked perfectly right out of the box. But here’s the even better news: Since that video, we’ve added dozens of improvements to make testing with GenerateBlocks (and all…
⚠️ This Release is Over 4 Years Old AB Split Test has evolved dramatically since v1.3.0. We’re now at v2.5.1 (May 2026) with game-changing features that didn’t exist in 2022. Major Features Added Since v1.3.0 v2.5.1 (May 2026) - Current Version 🆕 Tabbed Magic Bar interface 🆕 Device-size results filtering 🆕 Test Ideas workflow with…
⚠️ Documentation Updated - August 2023 This blog post is from 2022 when Bricks Builder integration was first released. Since then, we’ve significantly improved the integration and added many features. For the most up-to-date information and detailed tutorials, please visit: 👉 Bricks Builder - Complete Documentation The comprehensive documentation includes: Step-by-step testing examples (headers, product…