AB Split Test Now Integrates With Cabin Analytics
Cabin Analytics and Umami are now supported
AB Split Test sends split test events directly to Cabin Analytics and Umami, joining the existing lineup of analytics integrations that includes GA4, Plausible, Mixpanel, Usermaven, Fathom, and Matomo.
If you are using Cabin or Umami as your primary analytics tool, AB Split Test will now automatically tag visits and conversions with the test name and variation. That means you can see exactly which variation a visitor saw and whether they converted, without leaving your analytics dashboard.
Why this matters for privacy-focused sites
A lot of WordPress site owners moved away from Google Analytics after the forced GA4 migration and growing concerns about data privacy. Tools like Cabin and Umami fill that gap well. They are lightweight, privacy-friendly, and do not rely on third-party cookies or remote tracking scripts.
The problem is that most split testing tools assume you are using GA4 or a similarly data-heavy analytics platform. If you switched to something lighter, you lost visibility into how your tests were performing inside your analytics tool.
This integration fixes that. AB Split Test fires a custom event to Cabin or Umami every time a visitor sees a test variation and every time they convert. You get the split test data layered directly into the analytics tool you are already using.
How it works
Once the integration is enabled, AB Split Test automatically sends two event types to your analytics tool:
- A visit event when a visitor is shown a test variation, tagged with the test name and variation name
- A conversion event when that visitor completes your defined goal
You can then filter or segment by these events inside Cabin or Umami to compare how each variation performed, how it affected your other metrics, and how it interacted with traffic sources or referrers.
Full analytics integration list
AB Split Test currently integrates with:
- Google Analytics 4
- Plausible Analytics
- Mixpanel
- Usermaven
- Fathom Analytics
- Umami
- Cabin Analytics
- Matomo
- Microsoft Clarity
- Google Tag Manager
All integrations work the same way, test visits and conversions are tagged automatically so you can track split test performance alongside the rest of your analytics data.
Pricing
AB Split Test has one plan that covers everything:
Free Lite — 1 active test, 1 variation, 1 goal, no traffic limit. Includes a 7-day trial of all Ultimate features on install.
Ultimate — Unlimited tests, variations, goals, and traffic. Includes all features: heatmaps, Magic Mode, CROassist AI, analytics integrations, ecommerce support, white label, and more.
- Monthly: $49/month
- Annual: $399/year
- Lifetime: $999 one-time (or 10 monthly payments of $100)
14-day money back guarantee, no questions asked.