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If you’ve ever wondered how to improve your website conversions without guessing, you’re not alone. The good news? You can do it with simple split testing, directly inside WordPress. Here’s the no-fluff quick start guide: Step 1: Understand Your Conversion Rate Your conversion rate tells you how many people took action compared to how many…
We’re excited to officially roll out AI content suggestions and rewrites inside our new AB Split Test plans making us the only A/B testing plugin for WordPress that gives you actionable, page-specific insights, powered by OpenAI. No external tools. No guesswork. Just instant, intelligent ideas to test, generated right inside your WordPress site using content…
In our latest live stream, we walked through some major updates, a full AI walkthrough, real-time testing strategies, and best practices for optimizing WordPress sites using Conversion Rate Optimization (CRO). If you’re looking to improve how you test, what you test, and how easily you can do it, this update is for you. AI…
If you’re looking to take your split testing to the next level-especially with Google Tag Manager or server-side conversions-Advanced Tracking is the switch you want to flip. What it does When Enable Advanced Tracking is turned on in AB Split Test, the plugin does two key things: Creates a UUID (unique user ID) for each…
The Admin Bar’s 2025 survey of hundreds of WordPress professionals turned up something worth paying attention to. Agencies that offer conversion rate optimization services are outperforming those that do not, by a meaningful margin across nearly every metric. If you are building WordPress sites but not offering CRO, here is what the data shows. 1.…
⚠️ Note: This post was originally published alongside version 1.8.18. Server-side WooCommerce tracking has been expanded significantly since then, including additional order status options, improved CartFlows and WooFunnels compatibility, and a logging system to help debug tracking issues. The core setup described here still applies. For the full current feature set see the Changelog. When…
Conversion rate optimization is a process. A lot of people struggle with it because they skip straight to testing something random and then wonder why the results are flat. This is my personal protocol. It is what I use in my agency before I create a single test. The goal is to find real conversion…
The short answer is: fewer visitors than you might think, but more conversions than most people have when they start. Traffic volume is not actually the variable that matters. Conversions are. And those two things are related by your current conversion rate, which varies enormously depending on what you are measuring. Here is how to…
You’ve likely heard the phrase, “Little things make big differences.” In the world of conversion optimization, those words ring exceptionally true. And thanks to tools like AB Split Test, the process of making those “little changes” is faster and more streamlined than ever. Let’s understand the compound benefits of consistent incremental improvements using an example.…
Most WordPress sites convert between 1 and 4 percent of their visitors. The other 96 to 99 percent leave without doing anything. A/B testing is the most direct way to change that. You take something on your site, create an alternative version, show each to a portion of your real visitors, and measure which one…