15 reasons why AB Split Test is the best option to improve conversions on WordPress
If you're running a WordPress website and you're serious about improving conversions, AB Split Test is built exactly for you. Here are 15 reasons why AB Split Test stands out as the best option for WordPress users.
1. Record Time Setup
You can install the plugin and launch your first test in about 15 seconds. There’s no external dashboard, no code to copy and paste, and no complicated configurations. Just install and start testing directly inside WordPress.
2. Privacy First and Fully GDPR Compliant
AB Split Test stores no user identifying data. We don’t use external servers or cookies, which means you don’t even need to deal with cookie consent banners. Compliance is baked in from the start.
3. Unlimited Tests, Traffic, and Users
Because it's a native plugin, you’re not limited by SaaS style restrictions. Run as many tests as you want, with as much traffic as your site can handle.
4. Built In AI Assistant
Our AI doesn’t just give you data. It gives you insights. The AI reviews your entire website and provides actionable recommendations to improve your performance. You can also run AI powered rewrite suggestions directly inside WordPress using our point and click interface.
5. Autocomplete Optimization
AB Split Test uses Bayesian statistics to automatically monitor your traffic and conversions, and will automatically start showing your best performing variation as soon as it detects a winner.
6. Point and Click Testing for Any Site
Whether you’re hand coding your site or using tools like Blocks, Elementor, or even Dreamweaver, you can easily launch tests with our simple point and click interface.
7. Deep Page Builder Integrations
AB Split Test integrates directly with all major page builders. Blocks, Bricks, Beaver Builder, Breakdance, Oxygen, WPBakery, Elementor, and more. Unlike other solutions, you don’t just test pages built with these tools. You can create tests directly inside the builders while you work. This includes headers, footers, templates, and dynamic layouts.
8. Flexible Conversion Goals
Whether you’re optimizing for form submissions, page visits, button clicks, thank you page events, or any custom goal, AB Split Test gives you full flexibility in defining your conversion triggers.
9. Revenue Based Optimization for eCommerce
For WooCommerce, SureCart, Easy Digital Downloads, MemberPress, or even custom checkouts, AB Split Test lets you optimize based on actual revenue per visit, not just generic thank you page visits.
10. Powerful Analytics Integrations
AB Split Test connects seamlessly with Google Analytics, Mixpanel, Usermaven, and about a dozen other analytics platforms. This allows you to easily segment your data based on test variations, conversions, and traffic sources across the platforms you already use.
11. Cache Compatibility
We work with all major caching solutions including WP Rocket, NGINX, Cloudflare, Perfmatters, and many others. AB Split Test is built to work out of the box with the most common caching stacks on WordPress.
12. Ultra Developer Friendly
Trigger conversions via JavaScript, PHP, HTTP POST, Google Tag Manager, or even simple CSS classes. AB Split Test offers tons of flexibility for developers, with full support for custom actions, filters, and white labeling options.
13. Free Forever Light Version
Our free version isn’t a crippled trial. It allows you to create unlimited tests forever. While advanced AI features are reserved for Pro, you can still run meaningful, effective tests at zero cost.
14. SaaS Quality Software at WordPress Pricing
Many of our users have replaced expensive SaaS solutions costing $300 to $1000 per month with AB Split Test while getting the same or better testing experience inside WordPress at a fraction of the price.
15. Actively Maintained and Fully Supported
We released over 30 software updates in the past year alone. Our support team doesn't just answer technical questions. We help you brainstorm test ideas, debug issues, analyze results, and provide ongoing split testing coaching. If you ever need help, we're here.
Ready to Start Testing?
Try our free version today and get a 30 day trial of all Pro features including full AI access. Run your first tests, improve your conversion rates, and start generating more revenue with the traffic you already have.