How to Run Split Tests Directly in the WordPress Block Editor (Without Duplicating Pages)
If you’re a WordPress marketer building pages in the block editor, you already know the struggle. You want to test a new headline or call-to-action button, but most tools either force you to duplicate entire pages or send your data to a remote server.
That’s where AB Split Test changes the game.
Unlike Nelio A/B Testing or Split Hero, which claim to support the block editor but still rely on page duplication and external dashboards, AB Split Test lets you tag elements and create tests directly inside the block editor itself.
- No extra pages.
- No confusing workflows.
- No privacy trade-offs.
Why the Block Editor Workflow Matters
Nelio requires you to create a full duplicate of your page, edit it separately, and connect it through their dashboard. That means managing two versions of the same content, and your visitor data is sent to Nelio’s servers.
Split Hero is even more restrictive. You are limited to testing one full page against another. There are no per-element tests, no inline editing, and only a single conversion goal.
For marketers who want to tweak headlines, CTAs, or layouts quickly, this approach is not practical.
AB Split Test works differently.
You stay inside the WordPress block editor, select the block you want to test, such as a heading, paragraph, or button, and create the variation right there. Publish the page, and the test is live.
Test Headers, Footers, and Templates Too
Because AB Split Test works directly inside the block editor, you can also split test full-site editing templates.
This includes headers, footers, and layout templates.
That means you can optimize high-impact areas like navigation menus, sticky CTAs, or even your entire blog layout without duplicating anything or touching theme files.
Want to test whether a slimmer header drives more conversions? Or whether a different footer CTA increases signups? Tag those blocks in the editor and launch the test.
AI Assistance That Actually Helps
Nelio and Split Hero mention AI ideas, but leave the execution to you.
Nelio might suggest “Try a new headline,” but you still have to write, design, and build the variation yourself.
AB Split Test’s AI Assistant goes further.
It:
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Scans your site and suggests high-impact tests
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Writes alternative headlines or CTAs
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Loads them directly into a split test with one click
You are not starting from a blank page. The AI does the setup. You decide whether to run the experiment.
Magic Mode. Point-and-Click Testing
Magic Mode lets you click directly on elements on your page and create a variant instantly.
No coding.
No page duplication.
Click, edit, publish.
Suggested screenshot:
Magic Mode overlay showing a button being edited as Variant B.
More Goals, More Power
Split Hero limits you to one conversion goal.
Nelio supports multiple goal types, but you still manage them through an external system.
With AB Split Test, you can:
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Track multiple conversion goals in a single test
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Measure button clicks, form submissions, and revenue
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Integrate with WooCommerce, SureCart, or Easy Digital Downloads
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Automatically declare a winner once statistical significance is reached
Privacy-First and Faster
Unlike Nelio, AB Split Test keeps all test data on your WordPress site.
This means:
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No third-party data sharing
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Faster execution using lightweight local JavaScript
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No reliance on external services
For GDPR-conscious marketers, this offers peace of mind.
Motivation You Can Measure
AB Split Test does not just tell you which variant won.
It shows:
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Projected additional conversions per year
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Clear confirmation when statistical significance is reached
These are concrete results you can show clients or stakeholders.
Final Thoughts
If you are a WordPress marketer, the block editor is where you work.
You should not have to manage duplicate pages, jump between dashboards, or rely on vague AI suggestions.
AB Split Test delivers:
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Native Gutenberg integration
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AI that builds tests, not just ideas
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Magic Mode point-and-click editing
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Multiple conversion goals with auto winner selection
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Full-site editing support for templates
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Privacy-first, high-performance testing