The best Split Testing & Conversion Optimization plugin for WordPress.
Improving your WordPress site doesn't have to suck
There are plenty of tools that promise to help you optimize your website. Most platforms are overwhelming, overpriced, or crappy.
Not us, we're refreshingly simple-yet-powerful. An all‑in‑one optimization and split testing system with an eight‑year track record to back it up.
Split Testing
Best in the game
Heatmaps
Unlimited, Privacy 1st
Session Replays
See problems
Optimization Agent
CRO on autopilot
No CC required
The features that the team has built into this tool are fantastic. I've paid thousands more annually on different solutions that were much more complex to set up to do the same things that AB Split Test does.
If you do landing pages, lead conversion pages, anything related to ecommerce too, this is a must to scale and know what can effectively work or not and save not only money but time. If you're a beginner: buy it. If you're a pro: buy it.
The most complete WordPress optimization system
Find & test website improvements to increase your sales, leads and bookings. It runs inside WordPress, harnessing AI and proven testing methods so your site earns more while you focus on what you do best.
YOU MAY WONDER...
What’s really happening on my site?
Heatmaps, session replays and AI behavior analysis show you where visitors hesitate, click and drop off. See the full picture of your funnels and spot bottlenecks across every page.
Heatmaps
See where attention goes and where it drops off. Filter by test, traffic, size and anything else.
Session Replays
Watch replays of struggles, hesitation, and bounces. Find the friction you didn’t know existed.
AI Behavior Analysis
AI agent scans website, heatmap data, chat logs and competitors to find missing and confusing information.
THEN YOU ASK...
What could improve my conversions?
The hardest part of testing is creating effective improvement ideas. Here is how we make it easy.
Full Site Audit
A complete conversion analysis across your entire site. Finds the pages costing you the most money and prioritizes fixes.
CRO Chat
Tell the AI what you want to fix. It analyzes the page, suggests improvements, and builds the test for you.
Test Idea management
Rank your test ideas, so you always know the next best thing to optimize
BETTER MEASURE IT...
Validate by testing it
Run tests right inside Gutenberg, Elementor, Divi or any builder. Test whole pages, single elements or anything between.
Test inside Blocks or your fave builder
Blocks, Bricks, Elementor, Beaver, Breakdance, Bakery and more - we let you test from inside your favorite builders.
Full page testing
Test entire page or funnel redesigns against each other. New landing page vs old. Radical changes with zero risk.
Point and click testing
Click any elements on your live site. Launch a test in seconds. No code, no builder required. AI assistant helps you create tests and rewrite content.
Programatic testing (API, MCP, CLI)
API, MCP server, CLI. For developers and agencies who want to build testing into automated workflows and CI pipelines.
Autocomplete
Automatically serves the winning variation as soon as statistical significance is reached. Set it, forget it, collect the revenue.
eCommerce Integrated
Optimize for revenue with our deep integrations with WooCommerce, Easy Digital Downloads and more.
100% self-hosted. Zero data leaves WordPress.
Every other CRO tool sends your visitor data to their cloud.
We don’t. Everything runs inside your WordPress install - and don't worry, it is fast and light weight!
No third-party servers.
Your data stays on your server.
No remote cookies.
Nothing to disclose, nothing to consent to.
No per-pageview pricing.
Your traffic is your traffic. We don’t meter it.
Unlimited websites.
Utilize AB Split Test on any website that you manage.
No GDPR headaches.
No user-identifying data is stored. No external processors to declare.
No dependencies.
Don't worry about cloud server outages affecting your website performance. no additional dependencies are added to your site.
"If you’ve been putting off A/B testing because it seemed too technical, too expensive, or too time-consuming – stop. This plugin makes it simple, fast, and surprisingly fun"
Lawrence - WPBakery
Save thousands on cloud split testing
One licence. All your clients. No success tax. Most CRO tools punish you for growing - we give you everything, unlimited, at one price.
No per-visitor pricing
Hotjar & Nelio charges by session. VWO charges by visitor. Optimizely doesn’t even show pricing. Your AB Split Test licence has zero traffic limits. 10,000 visitors or 10 million - same price.
No per-test pricing
No charges for extra tests, extra variations, extra goals, or extra team members. Everything is unlimited. Your bill doesn’t go up when your business does.
No success tax
When your tests win and revenue goes up, you keep all of it. We don’t take a percentage, we don’t tier you into a higher plan, we don’t penalise growth.
One licence, all your sites
Agency? Freelancer? Managing multiple WordPress sites? One licence covers every site you manage. No per-site fees, no domain restrictions.
Self-hosted = no cloud costs
Because everything runs on your WordPress server, we don’t pay for cloud infrastructure per customer. That means we can give you enterprise features at WordPress prices.
Lifetime deal available
Pay once, use forever. We’ve been shipping updates since 2018 with 20+ releases per year. The lifetime deal gets you all of it, forever.
See what our AI finds on your site.
Get an AI review of your website, heatmaps, session replays, and test your improvements - free for 7 days. No credit card.
Free forever. 7-day trial of all Pro features included. No credit card.