Conversion Rate Optimization Academy

Every day, we see tests destined to flop. Swapping stuff without a game plan and crossing your fingers is a big-time-waster.

Fact is, split testing is the last step in the Conversion Rate Optimization journey and most people jump to the end.

By following this proven process (thousands of tests and millions in found revenue) I grow sites without redesigns and committees.

Whether you're running your own website or juggling multiple clients at an agency, this free CRO course will transform you from newbie to pro-level retainer status in no time.

Gray text reads "Difficulty" vertically and "intro → advanced" horizontally, indicating a progression in difficulty level from introductory to advanced.

What is CRO? What is Split Testing?

Why Split Testing Matters: Outsized Returns

Crafting a Full CRO Process: Diagnose, Prescribe, Try

Generating Ideas from Live Chat Logs

Generating Ideas from Frontline Staff

Generating Ideas from Heatmaps and Click Maps

Advanced Analytics: Scroll Depth, Rage Clicks, and More

Generating Ideas from Surveys

Using AI for CRO Insights

Identifying What to Test First: Effort vs. Impact

Running Your First A/B Test: Step-by-Step

On Page Tests vs. Full-Page Tests

Basic Stats for CRO: Reading Test Results

Avoiding False Positives: Statistical Pitfalls

Segmenting Users for Tests: Device, Source, and Audience

Running Multiple Tests: Traffic Allocation and Overlap

Building a CRO Subscription Service: Delivering Ongoing Value