Pricing
One licence. Every feature.
“I’ve paid thousands more annually on different solutions that were much more complex to set up to do the same things that AB Split Test does. Do yourself a favor and sign up today!”
Compare every feature
No feature flags, no surprise limits. Every paid plan gets everything.
Most popular
Scale & limits
Active split tests
Running at the same time
1
Unlimited
Sites
One licence, every client
1
Unlimited
Variations per test
Beyond the A/B pair
1 (A & B)
Unlimited
Goals per test
What counts as a win
1
Unlimited
Traffic
Self-hosted, so never metered
Unlimited
Unlimited
Ways to test
On-page test mode
Swap elements in place
Full-page test mode
Test whole layouts
Point & click test mode
No code, no builder
Code test mode
HTML, JavaScript or CSS
Test autocomplete
Ships the winner for you
Dynamic traffic allocation
Multi-armed bandit
Server-side rendering
Full-page tests without flicker
External sites & domains
Test across domains
Cloudflare Edge integration
Variations served at the edge
Behaviour & AI
Heatmaps & session replays
See where visitors hesitate
CROassist AI scans & suggests
Ranked improvement ideas
7-day demo
AI requests
Add your own API key for more
—
60 / month
Integrations & control
Revenue optimization
Pick winners by revenue per visitor, not just conversions
Analytics integrations
GA4, Meta, Matomo, Plausible & more
Fingerprint external conversions
Track conversions off-site
MCP server
Let agents create and read tests - on every plan
API / CLI
REST and WP-CLI for automation and CI pipelines
White label
Your brand, not ours
Cookie consent mode
Respects the consent banner
Cache buster
Works with every cache plugin
Privacy friendly
No remote cookies or servers
Included Not includedUS Dollars. Subscription prices don’t increase - lock it in now.
Used by teams at
“We started with VWO and then Optimizely but we needed something simpler for our team… It’s stuff like that that we wouldn’t be able to do in the crazy expensive tools!”
14-day money back
No questions asked.
All features, every paid plan
Simple per-business licensing.
Advanced support
Real split-testing people, for any CRO or implementation question.
What you get
Everything, from the first test.
Quick setup
Install the plugin and start testing. Seconds to install, then seconds to create a test that could make you thousands.
SaaS-level CRO at WordPress prices
We don’t overpay for cloud servers, so you don’t either.
Excellent support
Fanatical support and documentation to settle any doubt.
CROassist
Website improvement suggestions, test suggestions and rewrites that grow your business.
eCommerce compatibility
WooCommerce, Easy Digital Downloads, SureCart and more. Optimize by revenue.
Cache friendly
Whatever your cache set-up. We auto-clear and auto-exclude on all popular cache systems.
Questions
Frequently asked.
Is AB Split Test too good to be true?
We get that it sounds too good to be true. But because it is entirely hosted on your own WordPress site, we don’t pay crazy overhead for cloud servers and AI fees. It is simple to get started with and sophisticated enough to match the SaaS tools out there - without giving half your profits to a server farm.
Is there a monthly subscription option?
Yes - $49/month. But customers on annual or lifetime plans have more success, because conversion optimization compounds. You can upgrade from your account in a few clicks whenever you’re ready.
Who should use AB Split Test?
Anyone on WordPress who wants a better conversion rate. Our most popular segments are website agencies, online marketers, service businesses and eCommerce sites.
What happens when my licence expires?
Your tests keep running and your data stays on your server - it is your WordPress install. You stop receiving updates and support until you renew.
Start free. Upgrade when it pays for itself.
Install the free plugin and run your first test in ten minutes. Every Teams feature is included in the 7-day demo.
Try it free for 7 daysFree forever plan · no credit card · 14-day money back on paid plans