AB Split Test vs Nelio, Split Hero, G Optimize, Rocket Elements, Thrive, Optimizely, & Crazy Egg

Different strokes for different folks. What kind of a split tester will you be?

FEATURE AB SPLIT TEST NELIO SPLIT HERO KADENCE INSIGHTS ROCKET ELEMENTS OPTIMIZELY CRAZY EGG THRIVE OPTIMIZE GOOGLE OPTIMIZE
END OF LIFE
Unlimited Active Tests ✅ ❌ ❌ ✅ ✅ ❌ ❌ ✅ ✅
Price annually $149 - 279 $396 for 1 website $490 for 3 active tests $99 for 1 website $97 for 1-3 sites $10,000 + $288 + $199 Shut down
Limitations no limits 1 website 5,000 page views /mo 3 Tests
1 User		 Blocks only Elementor only ❌ 30,000 page views /MO 1 website ❌
Test Type Full page
On-page elements		 Full page or widgets Full page Blocks only On page elements On page or full page On page or full page Full page On page or full page
Editor Interface Native WordPress Native WordPress External interface Native WordPress Elementor interface only External interface External interface Thrive Builder only External interface
Data Management You control all data Remote Server Remote Server You control all data You control all data Remote Server Remote Server Unknown Remote Server
Remote Cookies ❌ ✅ ✅ ❌ ❌ ✅ ✅ Unknown ✅
Implementation time 1 minute 5 minutes 5 minutes 1 minute 5 minutes Days or weeks 5 minutes 5 minutes 20 minutes
User Identifying information ❌ ✅ ✅ ❌ ❌ ✅ ✅ Unknown ✅
Local Data Storage ✅ ❌ ❌ ✅ ✅ ❌ ❌ ✅ ❌
Test Variations Unlimited Unlimited 4 Unlimited Unlimited Unlimited Unknown Unlimited