Pricing
One licence. Every feature.
“I’ve paid thousands more annually on different solutions that were much more complex to set up to do the same things that AB Split Test does. Do yourself a favor and sign up today!”
Compare every feature
Both plans get every feature. Only the AI and Cloud allowances differ.
Cyber November
Teams Yearly
Everything, on every client site
per year, renews at $299 forever
60 AI requests a month
Cyber November · best value
Teams Lifetime
Everything, on every client site
once, yours forever
1,000 AI credits included
or 4 payments of $202
or 4 payments of $202
Scale & limits
Active split tests
Running at the same time
Unlimited
Unlimited
Sites
One licence, every client
Unlimited
Unlimited
Variations per test
Beyond the A/B pair
Unlimited
Unlimited
Goals per test
What counts as a win
Unlimited
Unlimited
Basic goals
Page visits & link clicks
Advanced goals
Forms, checkouts, scroll, time & 30+ more
Traffic
Self-hosted, so never metered
Unlimited
Unlimited
Ways to test
On-page test mode
Swap elements in place
Full-page test mode
Test whole layouts
Point & click test mode
No code, no builder
Code test mode
HTML, JavaScript or CSS
Revenue optimization
Pick winners by revenue per visitor, not just conversions
Autocomplete & dynamic traffic
Multi-armed bandit shifts traffic to the leader, then ships the winner for you
Server-side rendering
Full-page tests without flicker
Cloudflare Edge integration
Variations served at the edge
External sites & domains
Use your WordPress as your own split-test server across domains and entirely separate sites
Unlimited
Unlimited
AB Split Test Cloud credits
Monthly tracked users, only for sites on Cloud. Self-hosted WordPress is unlimited.
Behaviour & AI
Heatmaps
See where visitors click and scroll
Unlimited
Unlimited
Session replays
Watch real visits back
CROassist AI scans & suggests
Ranked improvement ideas
Keeps testing new ideas, nonstop
Hands-off optimization
Test validation
AI checks your test before launch
Test analysis mode
AI explains your results automatically
Test ideas & learnings
A backlog of ideas, and a record of what every test taught you
Idea prioritization
Ranks ideas by likely impact, so you test the best one next
Insights from every test
Gleans learnings automatically, even when a test isn’t significant
Automatic goals
Detects your site and sets up the right goals for you
AI requests
Add your own API key for more
60 / month
1,000 creditsonce, then CRO Club is optional
Integrations & control
Analytics integrations
GA4, Meta, Matomo, Plausible & more
Fingerprint external conversions
Track conversions off-site
MCP server
Let agents create and read tests - on every plan
API / CLI
REST and WP-CLI for automation and CI pipelines
White label
Your brand, not ours
Cookie consent mode
Respects the consent banner
Bot detection mode
Keeps bots out of your results
Cache buster
Works with every cache plugin
Privacy friendly
No remote cookies or servers
IncludedUS Dollars. Cyber November prices end December 2, 2026 at midnight Pacific. Teams Yearly renews at $299 for as long as you keep it.
Used by teams at
“We started with VWO and then Optimizely but we needed something simpler for our team… It’s stuff like that that we wouldn’t be able to do in the crazy expensive tools!”
14-day money back
No questions asked.
All features, every paid plan
Simple per-business licensing.
Advanced support
Real split-testing people, for any CRO or implementation question.
What you get
Everything, from the first test.
Quick setup
Install the plugin and start testing. Seconds to install, then seconds to create a test that could make you thousands.
SaaS-level CRO at WordPress prices
We don’t overpay for cloud servers, so you don’t either.
Excellent support
Fanatical support and documentation to settle any doubt.
CROassist
Website improvement suggestions, test suggestions and rewrites that grow your business.
eCommerce compatibility
WooCommerce, Easy Digital Downloads, SureCart and more. Optimize by revenue.
Cache friendly
Whatever your cache set-up. We auto-clear and auto-exclude on all popular cache systems.
Questions
Frequently asked.
Is AB Split Test too good to be true?
We get that it sounds too good to be true. But because it is entirely hosted on your own WordPress site, we don’t pay crazy overhead for cloud servers and AI fees. It is simple to get started with and sophisticated enough to match the SaaS tools out there - without giving half your profits to a server farm.
Is there a monthly option?
Yes, but there’s no discount. Teams Monthly is $49 a month and gets all the same features as Teams Yearly, billed per month. Want Lifetime without paying it all at once? Pay in 4 monthly payments of $202, and the licence is yours for life.
How much traffic do I need?
Less than you’d think. Most testing tools are built for enterprise sites with hundreds of orders a day. We build for small and medium businesses, so AB Split Test is designed to help lower-traffic sites too. Instead of waiting months for enough leads, you measure engagement higher up the funnel, like active time or scroll depth, and get a clear answer much sooner. Heatmaps, session replays and AI suggestions show you what to change even before a test has enough data. How to split test a low-traffic WordPress website.
Who should use AB Split Test?
Anyone on WordPress who wants a better conversion rate. Our most popular segments are website agencies, online marketers, service businesses and eCommerce sites.
What happens when my licence expires?
Your tests keep running and your data stays on your server - it is your WordPress install. You stop receiving updates and support until you renew.
Start free. Upgrade when it pays for itself.
Install the free plugin and run your first test in ten minutes. Every Teams feature is included in the 7-day demo.
Try it free for 7 daysFree forever plan · no credit card · 14-day money back on paid plans