Fast, private and powerful
WordPress Split Testing.

A conversion optimization tool for growing websites.
Create, test and implement with ease.

Privacy Friendly · Simple & Fast · WordPress Plugin

Easily test pages, posts, blocks, global design elements and more in seconds, with a simple yet powerful admin interface.

Test pages

Swap out unlimited Pages, Posts, Archives, Taxonomy pages or Custom Post Types.

Blocks & Builders

Blocks, Elementor, Beaver Builder, Bricks, Breakdance, Oxygen and more. Tag your variations inside your favorite builder and we'll do the rest.


Conversions on: page visits, clicks, time active, orders placed, external pixels and many more.

A.I. & Autocomplete

Use AI for test suggestions, and to help you write alternate content. Autocomplete  use Bayesian statistics to know when your test is truly complete.

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I'm so glad I found AB Split Test! It's so simple to create a test, and I own all the data, no sketchy foreign servers!

Robert J

Century Software Solutions

Simple set-up and powerful options

1. Create a Test

Set up a test in 30 seconds from the WordPress admin.

Experiment on everyone or specific user locations, referrers, device sizes and more.

2. Tag your Test Variations & Goal

'Tag' your variations pages, or inside the WP Block editor, Beaver Builder, Elementor, Breakdance, Oxygen, Bricks or anything else.


Beaver Builder
HTML Class

3. Let the traffic decide

We'll show visitors variations of your content, observe their behavior, then use Bayesian statistics to figure out which version is more likely to convert.

Here's why WordPress pros are switching to AB Split Test

Privacy Focused

We keep no user identifying data, and there are no external servers or cookies - no GDPR or user privacy red flags here.

Don't rely on external services to secure your data and stay online. AB Split test is fully hosted inside your WordPress install and all that data is forever yours.

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Unlimited, like WordPress

We don't charge you more as you get more traffic, or as you want to test more variations.

Your AB Split Test licence enables unlimited users, unlimited tests, unlimited views, unlimited upside.

Get Split Test and conversion optimization suggestions, rewrite your content in an instant without leaving the page.
Just connect your OpenAPI account.

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Get the most out of your website visits

Enable autocomplete to show the optimum variation as soon as possible - automatically - without lifting a finger.


Nothing works in a silo - we plug into what ever you need.

  • WooCommerce
  • Easy Digital Downloads
  • WP Pizza
  • Google Analytics (both)
  • Microsoft Clarity
  • Matomo, Plausible, Mixpanel, Fathom, Usermaven, Umami, Cabin
  • Webhooks
  • Actions & Filters
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We're here when you need

We know that split testing can be confusing, but you don't have to go it alone. AB Split Test is here to help with resources, updates and super excellent support. So let us take the guesswork out of split testing for you.