Fast, private and powerful
WordPress Split Testing.

A conversion optimization tool for growing websites.
Create, test and implement with ease.

Ditch expensive and inflexible split testing for AB Split Test - the best CRO tool for WordPress.

See how easy ABx testing can be, own your own data and forget about the cookie banners.

Optimize anything WordPress

Whether it's pages or posts, blocks or bricks, elementor or something else. we are right there to help you optimize.

Setup in minutes

Install the plugin, then create your first test in minutes, not days. Our intuitive plugin is built into WordPress, so there are no external dashboards or complex processes to learn.

Comply with privacy laws

GDPR and all the rest. We keep no user identifying details and no remote cookies or servers at all.

Most accurate data

Our local cookies dont get blocked by spam or ad blockers, meaning you get the most accurate split test data available.

Crazy Flexible

Anything you want to test or measure we can help. Choose pages to test, work inside your favourite page builder, or use CSS or JavaScript to tag and measure your test ideas.

A.I. helper

Need ideas for a rewrite or what on page could be refreshed? Add your OpenAI API key and get great suggestions fast.

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"I'm so glad I found AB Split Test! It's so simple to create a test, and I own all the data, no sketchy foreign servers!"

Robert J

Century Software Solutions

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"Switching to you has saved us money and given us a far superior experience in creating and managing tests."

Akesh B

Main St Webdesign

Start testing in 1 minute

1. Create a Test

Set up a test directly from your WordPress admin.

Experiment on all website visitors, or target specific user locations, referrers, device sizes and more.

2. Tag your Test Variations & Goal

'Tag' your variations pages, or inside the WP Block editor, Beaver Builder, Elementor, Breakdance, Oxygen, Bricks or anything else.

Pages

Blocks
Elementor
Bricks
Beaver Builder
Breakdance
Oxygen
HTML Classes

3. Let the traffic decide

We'll show visitors variations of your content, observe their behavior, then use Bayesian statistics to figure out which version is more likely to convert.

Here's why WordPress pros are switching to AB Split Test

Privacy Focused

We keep no user identifying data, and there are no external servers or cookies - no GDPR or user privacy red flags here.

Don't rely on external services to secure your data and stay online. AB Split test is fully hosted inside your WordPress install and all that data is forever yours.

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Unlimited, like WordPress

We don't charge you more as you get more traffic, or as you want to test more variations.

Your AB Split Test licence enables unlimited users, unlimited tests, unlimited views, unlimited upside.

Get Split Test and conversion optimization suggestions, rewrite your content in an instant without leaving the page.
Just connect your OpenAPI account.

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Get the most out of your website visits

Enable autocomplete to show the optimum variation as soon as possible - automatically - without lifting a finger.

Integrates

Nothing works in a silo - we plug into what ever you need.

  • WooCommerce
  • Easy Digital Downloads
  • WP Pizza
  • Google Analytics (both)
  • Microsoft Clarity
  • Matomo, Plausible, Mixpanel, Fathom, Usermaven, Umami, Cabin
  • Webhooks
  • Actions & Filters
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We're here when you need

We know that split testing can be confusing, but you don't have to go it alone. AB Split Test is here to help with resources, updates and super excellent support. So let us take the guesswork out of split testing for you.