WordPress Split Testing in seconds.

Show your website visitors different content, see what works, then automatically show it to everyone.

Free Demo · Private & Fast · 100% Risk Free


This is a plugin that focuses on doing one thing extremely well, and it does just that.

James Lepage - Isotropic


Cheers guys. Great plugin. It honestly has helped me improve my conversions.

Austin T


In 5 minutes, I created a test that increased our demo bookings by 10%. That is a very real difference to our bottom line!

Mariah F

Here's why people choose AB Split Test

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Deeply integrated with all things WP

The words simplest ABx testing platform, built inside WordPress and their favorite page builders. Test pages posts, blocks, global design elements and more in seconds, without any external services, user limits, privacy concerns or time limits - just pure open testing.

Privacy Focused

Don't rely on external services to secure your data and stay online. AB Split test is fully hosted inside your WordPress install and all that data is forever yours.

We keep no user identifying data, and there are no external servers - no GDPR or user privacy red flags here.


Unlimited, like WordPress

We don't charge you more as you get more traffic, or as you build more websites.

Buy one unlimited site license and get unlimited users, unlimited tests, unlimited views, unlimited upside.

Fastest results implemented automatically

We use advanced statistics to discover when a test is complete and automatically implement the winner - so your visitors spend less time seeing the losers, and more time seeing the winners. All while you sleep (probably).


You'll love that it...

Works inside all your favorite Builders

  • WordPress Block Editor
  • Beaver Builder
  • Elementor
  • Oxygen
  • Bricks Builder
  • Shortcodes

You can of course run full page split tests on any WordPress page, or you can get all developer-like and use HTML classes to define alternate versions of things.


AB Split Test Supported WordPress Builders


Nothing works in a silo - we plug into what ever you need.

  • WooCommerce
  • Easy Digital Downloads
  • WP Pizza
  • Microsoft Clarity
  • Google Analytics
  • Matomo Analytics
  • Plausible
  • Mixpanel
  • Fathom (soon)
  • Webhooks (soon)

Start testing in 60 seconds

Create a Test

In seconds configure your test in the WordPress admin.

Tag your variations

'Tag' your variations inside the WP Block editor, Beaver Builder, Elementor, Oxygen, Bricks. or old school with shortcodes. You can do full page tests too.

Let the traffic decide

AB Split Test will show different variations to different visitors for at least the next week.

When there is enough data to call a winner: AB Split Test automatically hides the losing variations, showing the winner to all, automatically improving your website conversions.

Every test brings you closer to a perfect website. Regularly test and those small but significant improvements really add up!