WordPress Split Testing in seconds.

The simplest and most powerful ABx testing platform for WordPress

Free Demo · Private & Fast · 100% Risk Free

Easily test pages, posts, blocks, global design elements and more in seconds, with a simple yet powerful admin interface.

Test pages

Swap out unlimited Pages, Posts, Archives, Taxonomy pages or Custom Post Types

Blocks & Builders

Blocks, Elementor, Beaver Builder, Bricks, Breakdance, oxygen and more. Tag your variations inside your favorite builder and we'll do the rest.


Conversions on page visits, clicks,  time active, orders placed, emails sent and many more.


We use Bayesian statistics to know when your test is complete, then automatically show it to all.

Its as simple as 1, 2, 3

1. Create a Test

Set up your without leaving WordPress.

Swap out whole pages, or tag variations inside your favorite page builder.

2. Tag your variations & Goal

'Tag' your variations pages, or inside the WP Block editor, Beaver Builder, Elementor, Breakdance, Oxygen, Bricks or anything else.

3. Let the traffic decide

We'll show visitors variations of your content, observe their behavior, then use Bayesian statistics to figure out which version is more likely to convert.

Privacy Focused

Don't rely on external services to secure your data and stay online. AB Split test is fully hosted inside your WordPress install and all that data is forever yours.

We keep no user identifying data, and there are no external servers - no GDPR or user privacy red flags here.


Unlimited, like WordPress

We don't charge you more as you get more traffic, or as you build more websites.

Buy one unlimited site license and get unlimited users, unlimited tests, unlimited views, unlimited upside.

Get Split Test and conversion optimization suggestions, rewrite your content in an instant without leaving the page.
Just connect your OpenAPI account.


Get the most out of your website visits

Enable autocomplete to show the optimum variation as soon as possible - automatically - without lifting a finger.


Nothing works in a silo - we plug into what ever you need.

  • WooCommerce
  • Easy Digital Downloads
  • WP Pizza
  • Google Analytics (both)
  • Microsoft Clarity
  • Matomo, Plausible, Mixpanel, Fathom, Usermaven, Umami, Cabin
  • Webhooks
  • Actions & Filters

We're here when you need

We know that split testing can be confusing, but you don't have to go it alone. AB Split Test is here to help with resources, updates and super excellent support. So let us take the guesswork out of split testing for you.


This is a plugin that focuses on doing one thing extremely well, and it does just that.

James Lepage - Isotropic


Cheers guys. Great plugin. It honestly has helped me improve my conversions.

Austin T


In 5 minutes, I created a test that increased our demo bookings by 10%. That is a very real difference to our bottom line.

Mariah F