SEO, Scraping and AB Split Test

We often get asked about the affect of split testing on SEO. After all, we don’t want to build up our conversion muscle, then chop off our SEO legs.

With multiple content options that change randomly depending on the visitor, what will Google “see”? Will they see different things then mark you down for it?

How does AB testing affect bots?

It can be confusing for a bot to see different content and layouts, that’s why we check all traffic to see if it identifies as a bot. And by that, we mean we check their user agent. If they are polite bots, like most are they identify themselves as a bot, and are shown the default information. If they are naughty bots that fake their user agent, then they are in the wild west and might see a test variation.