Posts by Tom

Today marks a big milestone for AB Split Test. Hey, this is Tom and I’m genuinely excited to share something we’ve been working on for a while now: version 2 of AB Split Test is officially live.   This update is a big one. Not just because of what’s new, but because it finally brings…

If you’re running a WordPress website and you’re serious about improving conversions, AB Split Test is built exactly for you. Here are 15 reasons why AB Split Test stands out as the best option for WordPress users. 1. Record Time Setup You can install the plugin and launch your first test in about 15 seconds.…

AB Split Test now includes built-in AI tools that go way beyond basic rewrites. In this post, we’ll give you a tour of everything AI-powered inside the plugin and how it can actually help you make smarter marketing decisions, faster. These aren’t generic prompts or gimmicks. The AI is trained on your actual site, your…

Conversion Rate Optimization (CRO) used to be the secret weapon of high-growth startups. But according to todays Admin Bar survey data from hundreds of WordPress professionals, it’s now a hallmark of the most successful, profitable, and future-ready agencies. If you’re not offering CRO yet, here’s a look at what you’re missing out on – and…

Today I went live for the first time to walk through AB Split Test. I thought it would be a smooth ride — show off the plugin, answer a few questions, maybe drop a couple of discount codes.   What actually happened?   I found bugs. Live. In front of everyone. Yep. Classic.   I’d…

We’ve introduced a new setting in AB Split Test 1.8.18 to help users that previously struggled with tracking orders accurately. Only enable if your existing orders aren’t being measured — for example, in setups using Cartflows or similar. New Setting: Enable Server-Side Conversion Tracking You’ll now find a new checkbox in your plugin settings: WP…

Looking for the Notion Template? Click here then Duplicate Many people consider CRO to be a mysterious and unlearnable process. They offer services for $10,000 a month, promising to improve your conversions. But it doesn’t have to be that way, and I’ll show you how. CRO is a structured process that requires clarity of purpose…

A/B testing is a powerful tool that digital marketers, product managers, and web developers use to optimize websites, apps, and campaigns. By comparing two or more variations of a webpage or an element on a page, one can glean insights into what works best for the target audience. However, the most pressing question is, “How…

You’ve likely heard the phrase, “Little things make big differences.” In the world of conversion optimization, those words ring exceptionally true. And thanks to tools like AB Split Test, the process of making those “little changes” is faster and more streamlined than ever. Let’s understand the compound benefits of consistent incremental improvements using an example.…

More than two-thirds of businesses do not have a concrete conversion rate optimization (CRO) strategy in place. Why? Because it’s hard and complicated — or it was. Is your company part of this group? Do you need clarification on what CRO is, why it matters, or how you can implement an effective strategy? If you…

In the realm of digital marketing, conversion rate optimization is a critical process, and AB Split Test is your perfect partner for this journey. It allows you to scientifically validate what works best for your audience, providing a foundation for data-driven decisions. Understanding Your Marketing Funnel First, get a clear picture of your marketing funnel.…

We are thrilled to announce a significant update to AB Split Test that’s bound to supercharge your WooCommerce store’s profitability. We’ve just rolled out a feature that enables you to utilize the total order value as a conversion metric. This means you’re not just optimizing for conversions, but also the Average Order Value (AOV), which…