Posts by Tom
My CRO formula – Everything I do BEFORE I split test
Looking for the Notion Template? Click here then Duplicate Many people consider CRO to be a mysterious and unlearnable process. They offer services for $10,000 a month, promising to improve your conversions. But it doesn’t have to be that way, and I’ll show you how. CRO is a structured process that requires clarity of purpose…
Read MoreHow much traffic do you need to Split Test a WordPress website?
A/B testing is a powerful tool that digital marketers, product managers, and web developers use to optimize websites, apps, and campaigns. By comparing two or more variations of a webpage or an element on a page, one can glean insights into what works best for the target audience. However, the most pressing question is, “How…
Read MoreMaximizing Profits with Incremental Improvements: The Compound Power of Split Testing
You’ve likely heard the phrase, “Little things make big differences.” In the world of conversion optimization, those words ring exceptionally true. And thanks to tools like AB Split Test, the process of making those “little changes” is faster and more streamlined than ever. Let’s understand the compound benefits of consistent incremental improvements using an example.…
Read MoreQuick Start Guide to WordPress Conversion Optimization & Split Testing
More than two-thirds of businesses do not have a concrete conversion rate optimization (CRO) strategy in place. Why? Because its hard and complicated, or it was. Is your company part of this group? Do you need clarification on what CRO is, why it matters, or how you can implement an effective strategy? If you said…
Read MoreInsights and Strategies to Boost Conversions with AB Split Test
In the realm of digital marketing, conversion rate optimization is a critical process, and AB Split Test is your perfect partner for this journey. It allows you to scientifically validate what works best for your audience, providing a foundation for data-driven decisions. Understanding Your Marketing Funnel First, get a clear picture of your marketing funnel.…
Read MoreAB Split Test adds average order value Optimization for WooCommerce stores.
I’m thrilled to announce a significant update to AB Split Test that’s bound to supercharge your WooCommerce store’s profitability. We’ve just rolled out a feature that enables you to utilize the total order value as a conversion metric. This means, you’re not just optimizing for conversions, but also the Average Order Value (AOV), which is…
Read MoreAB Split Test Now Seamlessly Integrates with Cabin Analytics – Enhancing Your Data Analysis Capabilities
We’re delighted to bring you some exciting news today. AB Split Test, your preferred tool for optimizing conversion rates on WordPress, now integrates effortlessly with Cabin Analytics. This powerful combination now allows you to have all your split test events automatically tagged within Cabin Analytics. For those unfamiliar, AB Split Test is a top-tier tool…
Read MoreABTasty vs AB Split Test
AB Tasty and AB Split Test are both tools designed to optimize user experiences through testing and personalization. However, they differ in their core focus, functionality, and targeted platforms. While AB Tasty certainly offers a broad range of features, from predictive analytics to session replays, it’s important to consider whether your business actually requires all…
Read MoreUnleash the power of AI to optimize your WordPress pages for maximum conversions
Introducing our Advanced AI Tool In today’s fast-paced digital world, efficiency is key. That’s why we’ve integrated the power of OpenAI into your WordPress design process, creating an AI tool that delivers actionable insights and automates optimization tasks right within your page builder. Tailored for WordPress Professionals This AI-powered tool is designed for WordPress pros…
Read MoreIntroducing AI Content Feedback and Suggestions: Power Up Your AB Split Testing
We have exciting news for all AB Split Test users and WordPress agencies! Today, on May 12, 2023, we are thrilled to announce a powerful new feature – AI Content Feedback and Suggestions. What’s New in version 1.4.0? Our new feature incorporates OpenAPI AI into your WordPress website, unlocking two powerful capabilities: These functions are…
Read MoreHow To Hypothesize a Split Test that will work
By far, the biggest mistake novice testers face when AB testing is testing the incorrect thing. Starting off on the wrong foot can turn many people off to AB testing. However, making mistakes is a necessary part of the process– especially when you’re testing to find mistakes in your marketing that are losing leads. To…
Read MoreConversion Optimization 101: How to Test Without Affecting Your Flow of Leads
AB testing is an incredible method for measuring changes in marketing endeavors, website changes, and everything else associated with pulling in valuable leads for your business. If you’re interested in AB testing but have not done so before, you might have a few concerns. On a basic level, beginners tend to worry about messing with…
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