Posts by Tom

Conversion Rate Optimization (CRO) used to be the secret weapon of high-growth startups. But according to todays Admin Bar survey data from hundreds of WordPress professionals, it’s now a hallmark of the most successful, profitable, and future-ready agencies. If you’re not offering CRO yet, here’s a look at what you’re missing out on – and…

We’ve introduced a new setting in AB Split Test 1.8.18 to help users that previously struggled with tracking orders accurately. Only enable if your existing orders aren’t being measured — for example, in setups using Cartflows or similar. New Setting: Enable Server-Side Conversion Tracking You’ll now find a new checkbox in your plugin settings: WP…

Looking for the Notion Template? Click here then Duplicate Many people consider CRO to be a mysterious and unlearnable process. They offer services for $10,000 a month, promising to improve your conversions. But it doesn’t have to be that way, and I’ll show you how. CRO is a structured process that requires clarity of purpose…

A/B testing is a powerful tool that digital marketers, product managers, and web developers use to optimize websites, apps, and campaigns. By comparing two or more variations of a webpage or an element on a page, one can glean insights into what works best for the target audience. However, the most pressing question is, “How…

You’ve likely heard the phrase, “Little things make big differences.” In the world of conversion optimization, those words ring exceptionally true. And thanks to tools like AB Split Test, the process of making those “little changes” is faster and more streamlined than ever. Let’s understand the compound benefits of consistent incremental improvements using an example.…

More than two-thirds of businesses do not have a concrete conversion rate optimization (CRO) strategy in place. Why? Because its hard and complicated, or it was. Is your company part of this group? Do you need clarification on what CRO is, why it matters, or how you can implement an effective strategy? If you said…

In the realm of digital marketing, conversion rate optimization is a critical process, and AB Split Test is your perfect partner for this journey. It allows you to scientifically validate what works best for your audience, providing a foundation for data-driven decisions. Understanding Your Marketing Funnel First, get a clear picture of your marketing funnel.…

I’m thrilled to announce a significant update to AB Split Test that’s bound to supercharge your WooCommerce store’s profitability. We’ve just rolled out a feature that enables you to utilize the total order value as a conversion metric. This means, you’re not just optimizing for conversions, but also the Average Order Value (AOV), which is…

We’re delighted to bring you some exciting news today. AB Split Test, your preferred tool for optimizing conversion rates on WordPress, now integrates effortlessly with Cabin Analytics. This powerful combination now allows you to have all your split test events automatically tagged within Cabin Analytics. For those unfamiliar, AB Split Test is a top-tier tool…

AB Tasty and AB Split Test are both tools designed to optimize user experiences through testing and personalization. However, they differ in their core focus, functionality, and targeted platforms. While AB Tasty certainly offers a broad range of features, from predictive analytics to session replays, it’s important to consider whether your business actually requires all…

Introducing our Advanced AI Tool In today’s fast-paced digital world, efficiency is key. That’s why we’ve integrated the power of OpenAI into your WordPress design process, creating an AI tool that delivers actionable insights and automates optimization tasks right within your page builder. Tailored for WordPress Professionals This AI-powered tool is designed for WordPress pros…