Posts by Tom
Could a simple menu lead to better conversions?
Does your menu have enough links in it to bring down Google? Do you get lost in your own maze of menu > Sub Menu > Sub Sub Menu? Maybe it’s time to rethink your nav? There is only one way to know if your new menu is better than your old. You’ve got to…Read More
Why your footer sucks, and you should try something else.
Sorry to tell you this, but your footer is bad. Probably scary bad. Why? People tend to use their footer as a dumpster for all the links they should have on the site. Unfortunately that creates a huge distraction to the website visitor. So how do you optimize your footer? Minimize it and put less…Read More
3 Simple Calls-to-Action, that could grow your revenue
The old saying goes, you need a single call to action on every page of your website. OK, maybe it’s not a saying, but you should have a clear next step for your users when they get to the bottom of the page. Here are a few smart calls-to-action that will inspire your website users…Read More