Posts by Tom

Your footer is on every page of your site. But is anyone looking at it? Most footers are cluttered. Links to every page, social icons, newsletter signup, legal stuff, contact info, awards, certifications, partnerships… It becomes noise. Here’s how to know if your footer matters and what to do about it. The Problem with Most…

Your call-to-action matters. It’s the difference between a visitor converting or leaving. But most sites guess at their CTAs. Pick a color. Write some copy. Hope it works. Here’s a better approach: test what actually converts. These three CTA tests consistently show results. Test 1: Button Copy (What You Say) The problem: Generic button copy…

Does your menu have 15 links? Three levels of dropdowns? Users getting lost? Most sites never test their menu. They add links as they grow. Eventually it’s bloated, confusing, and hurting conversions. Here’s how to fix it. Why navigation matters Your menu is on every page. It’s the primary navigation tool. If it doesn’t work,…

Now with more magic! ✨ If you haven’t used it before, Magic Mode lets you click on any element on your site and turn it into a test. No setup screens. No selectors. Just point, click, test. This update makes that workflow faster and more useful. Better Rewrite Suggestions You can now generate rewrite suggestions in…

We’ve been adding a steady stream of improvements to heatmaps over the last few months, and one question kept coming up: “Can AB Split Test replace Clarity or Hotjar completely?” Heatmaps got us halfway there. Session replays finish the job. Why we built it A lot of agencies use full replay tools to understand why…

Agencies kept asking for one thing: “Can we see all our client tests in one place?” Now you can. With the new Agency Hub, you get a single dashboard where you can connect multiple client sites, check every running test, view variations, jump into heatmaps, and monitor results without logging into each site individually. It…

AB Split Test’s CROassist AI now includes proven copywriting frameworks to help you create stronger, more persuasive variations in seconds. Instead of writing from scratch, you can choose a style you want and let our custom trained AI generate high-quality text based on your page’s existing content. This guide walks you through how the feature…

Version 2.2.0 was a big one. Heatmaps, click maps, dead click maps, rage click maps!! Server Side Rendering of full page tests Enhanced Privacy – Cookie Consent Mode with 5 integrations Many fixes and tweaks Heatmaps Available on the Ultimate plan. You were right, Privacy first heatmaps – AB Split Test style are great I…

Both VWO and AB Split Test are serious conversion optimization tools. But they are built on fundamentally different assumptions about how your site should work. VWO is an enterprise SaaS platform. You install a JavaScript snippet on your site, and everything runs through VWO’s external cloud. It is powerful, broad, and expensive. AB Split Test…

Why Feature Rollouts Require Real Data Launching a new feature – especially something as critical as your checkout flow – isn’t just a design challenge. It’s a business risk. Without data, even the most promising changes can lead to unexpected drops in conversions, abandoned carts, or user friction. For high-volume businesses, this risk compounds with…

The test ideas you create with AB Split Test aren’t based on guesswork. They’re grounded in principles that explain how people think, decide, and behave online. We draw from behavioral psychology and usability research to guide what we suggest. Even small changes can lead to big shifts in how people engage with your site. Here…