Posts by Tom

Now with more magic! If you haven’t used it before, Magic Mode lets you click on any element on your site and turn it into a test. No setup screens. No selectors. Just point, click, test. This update makes that workflow faster and more useful. Better Rewrite Suggestions You can now generate rewrite suggestions in…

We’ve been adding a steady stream of improvements to heatmaps over the last few months, and one question kept coming up: “Can AB Split Test replace Clarity or Hotjar completely?” Heatmaps got us halfway there. Session replays finish the job. Why we built it A lot of agencies use full replay tools to understand why…

Agencies kept asking for one thing: “Can we see all our client tests in one place?” Now you can. With the new Agency Hub, you get a single dashboard where you can connect multiple client sites, check every running test, view variations, jump into heatmaps, and monitor results without logging into each site individually. It…

AB Split Test’s CROassist AI now includes proven copywriting frameworks to help you create stronger, more persuasive variations in seconds. Instead of writing from scratch, you can choose a style you want and let our custom trained AI generate high-quality text based on your page’s existing content. This guide walks you through how the feature…

Version 2.2.0 was a big one. Heatmaps, click maps, dead click maps, rage click maps!! Server Side Rendering of full page tests Enhanced Privacy – Cookie Consent Mode with 5 integrations Many fixes and tweaks Heatmaps Available on the Ultimate plan. You were right, Privacy first heatmaps – AB Split Test style are great I…

Both VWO and AB Split Test are serious conversion optimization tools. But they are built on fundamentally different assumptions about how your site should work. VWO is an enterprise SaaS platform. You install a JavaScript snippet on your site, and everything runs through VWO’s external cloud. It is powerful, broad, and expensive. AB Split Test…

Why Feature Rollouts Require Real Data Launching a new feature – especially something as critical as your checkout flow – isn’t just a design challenge. It’s a business risk. Without data, even the most promising changes can lead to unexpected drops in conversions, abandoned carts, or user friction. For high-volume businesses, this risk compounds with…

The test ideas you create with AB Split Test aren’t based on guesswork. They’re grounded in principles that explain how people think, decide, and behave online. We draw from behavioral psychology and usability research to guide what we suggest. Even small changes can lead to big shifts in how people engage with your site. Here…

ChatGPT’s new agent mode is a great example of how automation is going to take all of our jobs. but in the mean time, lets use it to our advantage! I saw it and thought, what if we could launch a split test on our website – without ever touching a mouse? Or even better,…

Today marks a big milestone for AB Split Test. Hey, this is Tom and I’m genuinely excited to share something we’ve been working on for a while now: version 2 of AB Split Test is officially live. This update is a big one. Not just because of what’s new, but because it finally brings to…

AB Split Test is built specifically for WordPress. Not adapted for it, not layered on top of it, it’s built into it. Here is why that makes a difference across every part of the testing experience. 1. Setup in minutes, not days Install the plugin and launch your first test in minutes. There is no…