Posts by Tom

You can now see exactly where visitors click, scroll, and focus on your pages right inside WordPress. With our Heatmaps, Clickmaps, and Scrollmaps feature in the AB Split Test Teams plan, you can now see exactly how people interact with your WordPress pages and test variations, right inside your dashboard. This feature gives you detailed…

Version 2.2.0 was a big one. Heatmaps, click maps, dead click maps, rage click maps!! Server Side Rendering of full page tests Enhanced Privacy - Cookie Consent Mode with 5 integrations Many fixes and tweaks Heatmaps Available on the Teams plan. You were right, Privacy first heatmaps - AB Split Test style are great I…

AB Split Test’s latest SUPER UPDATE brings 6 HUGE game-changing features designed to help agencies capture more wins, measure deeper engagement, and make reporting easier than ever. We’ve upped the standard in WordPress split testing once again. Every update is built with your workflow in mind so you can grow traffic, prove ROI, and start…

Should your traffic be split 50/50 until the end? Or should it dynamically shift to whatever’s winning? It’s a crucial question every data-driven marketer faces. The answer depends on one thing: are you testing to learn or to earn? In this post, we’ll explore the two advanced optimization methods in AB Split Test: Bayesian and Multi-Armed Bandit…

Both VWO and AB Split Test are serious conversion optimization tools. But they are built on fundamentally different assumptions about how your site should work. VWO is an enterprise SaaS platform. You install a JavaScript snippet on your site, and everything runs through VWO’s external cloud. It is powerful, broad, and expensive. AB Split Test…

Why Feature Rollouts Require Real Data Launching a new feature - especially something as critical as your checkout flow - isn’t just a design challenge. It’s a business risk. Without data, even the most promising changes can lead to unexpected drops in conversions, abandoned carts, or user friction. For high-volume businesses, this risk compounds with…

The test ideas you create with AB Split Test aren’t based on guesswork. They’re grounded in principles that explain how people think, decide, and behave online. We draw from behavioral psychology and usability research to guide what we suggest. Even small changes can lead to big shifts in how people engage with your site. Here…

ChatGPT’s new agent mode is a great example of how automation is going to take all of our jobs. but in the mean time, lets use it to our advantage! I saw it and thought, what if we could launch a split test on our website - without ever touching a mouse? Or even better,…

Quickly preview any variation of a running AB Split Test directly from the frontend and get a sharable link to that exact variation. Steps: Open a Page with a Running Test Go to the frontend of any page that currently has a Split Test running. Access the AB Split Test Menu Hover over the AB…

Today marks a big milestone for AB Split Test. Hey, this is Tom and I’m genuinely excited to share something we’ve been working on for a while now: version 2 of AB Split Test is officially live. This update is a big one. Not just because of what’s new, but because it finally brings to…

AB Split Test is built specifically for WordPress. Not adapted for it, not layered on top of it, it’s built into it. Here is why that makes a difference across every part of the testing experience. 1. Setup in minutes, not days Install the plugin and launch your first test in minutes. There is no…