Posts by Tom

Today marks a big milestone for AB Split Test. Hey, this is Tom and I’m genuinely excited to share something we’ve been working on for a while now: version 2 of AB Split Test is officially live. This update is a big one. Not just because of what’s new, but because it finally brings to…

AB Split Test is built specifically for WordPress. Not adapted for it, not layered on top of it, it’s built into it. Here is why that makes a difference across every part of the testing experience. 1. Setup in minutes, not days Install the plugin and launch your first test in minutes. There is no…

AB Split Test has AI built in. Not as a bolt-on or a separate subscription. It is part of the plugin and it works from your actual site content, not generic prompts. This is a walkthrough of everything AI-powered inside AB Split Test and what each feature actually does. Magic Mode: point and click test…

The Admin Bar’s 2025 survey of hundreds of WordPress professionals turned up something worth paying attention to. Agencies that offer conversion rate optimization services are outperforming those that do not, by a meaningful margin across nearly every metric. If you are building WordPress sites but not offering CRO, here is what the data shows. 1.…

⚠️ Note: This post was originally published alongside version 1.8.18. Server-side WooCommerce tracking has been expanded significantly since then, including additional order status options, improved CartFlows and WooFunnels compatibility, and a logging system to help debug tracking issues. The core setup described here still applies. For the full current feature set see the Changelog. When…

Conversion rate optimization is a process. A lot of people struggle with it because they skip straight to testing something random and then wonder why the results are flat. This is my personal protocol. It is what I use in my agency before I create a single test. The goal is to find real conversion…

The short answer is: fewer visitors than you might think, but more conversions than most people have when they start. Traffic volume is not actually the variable that matters. Conversions are. And those two things are related by your current conversion rate, which varies enormously depending on what you are measuring. Here is how to…

Individual split tests rarely feel dramatic. A headline change that improves your conversion rate by 2 percent does not exactly feel like a breakthrough moment. But that 2 percent improvement is now baked into your site permanently. Every visitor from that point forward sees the better version. And when you run the next test on…

Most WordPress sites convert between 1 and 4 percent of their visitors. The other 96 to 99 percent leave without doing anything. A/B testing is the most direct way to change that. You take something on your site, create an alternative version, show each to a portion of your real visitors, and measure which one…

Most lists of split test ideas are too vague to do anything with. “Test your headline.” Okay — test it how? Test it against what? This list is more specific. Each idea includes what to change, what to measure, and how to set it up with AB Split Test. 1. Your hero headline The headline…

⚠️ Updated May 2026: This post was originally published in 2023 when Use Order Value launched for WooCommerce. Since then it has expanded significantly. As of v2.5.1, Use Order Value works on any conversion type — not just WooCommerce checkout pages. Page visits, element clicks, time active, pixels, and more. See the full documentation for…

Cabin Analytics and Umami are now supported AB Split Test sends split test events directly to Cabin Analytics and Umami, joining the existing lineup of analytics integrations that includes GA4, Plausible, Mixpanel, Usermaven, Fathom, and Matomo. If you are using Cabin or Umami as your primary analytics tool, AB Split Test will now automatically tag…