Posts by Tom

AB Split Test has AI built in. Not as a bolt-on or a separate subscription. It is part of the plugin and it works from your actual site content, not generic prompts. This is a walkthrough of everything AI-powered inside AB Split Test and what each feature actually does. Magic Mode: point and click test…

If you build with WPBakery, you’re already focused on design. But do you know which version of your content actually performs better? Why Add A/B Testing to WPBakery? Adding A/B testing gives you the power to make informed decisions based on performance - not just assumptions. It’s one of the simplest ways to improve results…

We’ve just released version 1.9.5 of AB Split Test, and with it comes two powerful new features designed to improve reliability and transparency: WooCommerce UUID tracking and a built-in debug log. These updates provide more accurate tracking for dynamic WooCommerce checkouts and give users a clearer view into how their split tests are performing behind…

If you’ve ever wondered how to improve your website conversions without guessing, you’re not alone. The good news? You can do it with simple split testing, directly inside WordPress. Here’s the no-fluff quick start guide: Step 1: Understand Your Conversion Rate Your conversion rate tells you how many people took action compared to how many…

We’re excited to officially roll out AI content suggestions and rewrites inside our new AB Split Test plans making us the only A/B testing plugin for WordPress that gives you actionable, page-specific insights, powered by OpenAI. No external tools. No guesswork. Just instant, intelligent ideas to test, generated right inside your WordPress site using content…

In our latest live stream, we walked through some major updates, a full AI walkthrough, real-time testing strategies, and best practices for optimizing WordPress sites using Conversion Rate Optimization (CRO).   If you’re looking to improve how you test, what you test, and how easily you can do it, this update is for you. AI…

If you’re looking to take your split testing to the next level - especially with Google Tag Manager or server-side conversions - Advanced Tracking is the switch you want to flip. What it does When Enable Advanced Tracking is turned on in AB Split Test, the plugin does two key things: Creates a UUID (unique…

The Admin Bar’s 2025 survey of hundreds of WordPress professionals turned up something worth paying attention to. Agencies that offer conversion rate optimization services are outperforming those that do not, by a meaningful margin across nearly every metric. If you are building WordPress sites but not offering CRO, here is what the data shows. 1.…

⚠️ Note: This post was originally published alongside version 1.8.18. Server-side WooCommerce tracking has been expanded significantly since then, including additional order status options, improved CartFlows and WooFunnels compatibility, and a logging system to help debug tracking issues. The core setup described here still applies. For the full current feature set see the Changelog. When…

Conversion rate optimization is a process. A lot of people struggle with it because they skip straight to testing something random and then wonder why the results are flat. This is my personal protocol. It is what I use in my agency before I create a single test. The goal is to find real conversion…

The short answer is: fewer visitors than you might think, but more conversions than most people have when they start. Traffic volume is not actually the variable that matters. Conversions are. And those two things are related by your current conversion rate, which varies enormously depending on what you are measuring. Here is how to…

Individual split tests rarely feel dramatic. A headline change that improves your conversion rate by 2 percent does not exactly feel like a breakthrough moment. But that 2 percent improvement is now baked into your site permanently. Every visitor from that point forward sees the better version. And when you run the next test on…