Posts by Tom

The most common reason split tests fail is not the test itself. It is that the wrong thing was chosen to test in the first place. Someone notices a low conversion rate, picks an element that looks like it might be the problem, changes it, runs the test for two weeks, and gets nothing. So…

Most people avoid AB testing for the wrong reason The fear usually sounds like this: “What if I break something that’s already working?” It’s reasonable. If leads are coming in and the site is converting, why risk it? But avoiding AB testing tends to be the more expensive decision in the long run. You don’t…

Note: The video below is from 2022. The core CRO principles still apply, but the updated guide below reflects current best practices. Most people start in the wrong place The most common mistake with split testing is jumping straight to the test. Someone has a feeling about a button color, or they read a case…

A while back, we tested AB Split Test with GenerateBlocks 1.5 when it introduced dynamic data, query loops, and the new image block. The good news? Everything worked perfectly right out of the box. But here’s the even better news: Since that video, we’ve added dozens of improvements to make testing with GenerateBlocks (and all…

⚠️ This Release is Over 4 Years Old AB Split Test has evolved dramatically since v1.3.0. We’re now at v2.5.1 (May 2026) with game-changing features that didn’t exist in 2022. Major Features Added Since v1.3.0 v2.5.1 (May 2026) – Current Version 🆕 Tabbed Magic Bar interface 🆕 Device-size results filtering 🆕 Test Ideas workflow with…

⚠️ Documentation Updated – August 2023 This blog post is from 2022 when Bricks Builder integration was first released. Since then, we’ve significantly improved the integration and added many features. For the most up-to-date information and detailed tutorials, please visit: 👉 Bricks Builder – Complete Documentation The comprehensive documentation includes: Step-by-step testing examples (headers, product…

⚠️ Documentation Updated – May 2026 This blog post is from 2020 when the Admin Bar Helper was first released. Since then, we’ve added many new features and improvements. For the most up-to-date information, please visit: 👉 Admin Bar Helper – Complete Documentation What was new in v1.0.8: NEW: Admin Bar Helper dropdown NEW: Click…

⚠️ Note: This is an older walkthrough recorded by Paul C at WP Tuts when AB Split Test was in an early version. The core workflow: creating tests, tagging variations, tracking conversions, still works the same way. What’s changed is everything around it. The dashboard has been fully redesigned, pricing has been updated, and a…