Posts by Tom

Most WordPress sites convert between 1 and 4 percent of their visitors. The other 96 to 99 percent leave without doing anything. A/B testing is the most direct way to change that. You take something on your site, create an alternative version, show each to a portion of your real visitors, and measure which one…

Most lists of split test ideas are too vague to do anything with. “Test your headline.” Okay - test it how? Test it against what? This list is more specific. Each idea includes what to change, what to measure, and how to set it up with AB Split Test. 1. Your hero headline The headline…

⚠️ Updated May 2026: This post was originally published in 2023 when Use Order Value launched for WooCommerce. Since then it has expanded significantly. As of v2.5.1, Use Order Value works on any conversion type - not just WooCommerce checkout pages. Page visits, element clicks, time active, pixels, and more. See the full documentation for…

Cabin Analytics and Umami are now supported AB Split Test sends split test events directly to Cabin Analytics and Umami, joining the existing lineup of analytics integrations that includes GA4, Plausible, Mixpanel, Usermaven, Fathom, and Matomo. If you are using Cabin or Umami as your primary analytics tool, AB Split Test will now automatically tag…

Looking for an AB Tasty alternative for WordPress? Here’s a head-to-head comparison between AB Tasty and AB Split Test so you can make the best decision for your business. Feature AB Split Test WordPress-native AB Tasty Enterprise SaaS Native WordPress plugin ✅ Yes ❌ No Page builder integration ✅ Elementor, Bricks, Beaver, Blocks + more…

⚠️ Heads up: This post was written in 2023 when AI suggestions first launched in AB Split Test. The credit system and OpenAI references below are outdated. AI is now fully built into the plugin with no credit limits and no OpenAI account needed. Magic Mode has also been significantly upgraded since this was written.…

The most common reason split tests fail is not the test itself. It is that the wrong thing was chosen to test in the first place. Someone notices a low conversion rate, picks an element that looks like it might be the problem, changes it, runs the test for two weeks, and gets nothing. So…

Most people avoid AB testing for the wrong reason The fear usually sounds like this: “What if I break something that’s already working?” It’s reasonable. If leads are coming in and the site is converting, why risk it? But avoiding AB testing tends to be the more expensive decision in the long run. You don’t…

Note: The video below is from 2022. The core CRO principles still apply, but the updated guide below reflects current best practices. Most people start in the wrong place The most common mistake with split testing is jumping straight to the test. Someone has a feeling about a button color, or they read a case…

A while back, we tested AB Split Test with GenerateBlocks 1.5 when it introduced dynamic data, query loops, and the new image block. The good news? Everything worked perfectly right out of the box. But here’s the even better news: Since that video, we’ve added dozens of improvements to make testing with GenerateBlocks (and all…

⚠️ This Release is Over 4 Years Old AB Split Test has evolved dramatically since v1.3.0. We’re now at v2.5.1 (May 2026) with game-changing features that didn’t exist in 2022. Major Features Added Since v1.3.0 v2.5.1 (May 2026) - Current Version 🆕 Tabbed Magic Bar interface 🆕 Device-size results filtering 🆕 Test Ideas workflow with…