Feature
The Most Conversion Options
AB Split Test gives you more ways to define success than any other WordPress testing plugin.
Set one goal, or track multiple conversion events (like clicks, views, time, or text).
Page or Post Visit
Trigger a conversion when someone lands on a specific page or post.
Conversion Block / Module / Element Class
Some builder modules (like Elementor or Bricks) can be tracked via their wrapper or class. Set the test first, then view the admin area to select a module.
URL Visit
Similar to Page Visit, but you enter the exact URL path.
Note: this only works for internal links.
Example: /contact/, /pricing/, checkout/
Time Active
Track when someone stays active on the page for a specific amount of time (mouse movement or interaction counts).
Element Click
Track clicks on buttons, forms, images, or anything clickable. Select the element visually or enter a CSS selector.
Example: #submit-order, .cta-button, a.buy-now
Text on Page
Trigger the goal when specific text appears anywhere on the page.
Example: “Thank You for Subscribing” or “Order Complete”
JavaScript Trigger
Trigger conversions programmatically via JS.
Conversion Pixel (Same Domain Only)
Track conversions by firing a pixel on a confirmation or success page. Useful when you can't use clicks or page visits directly, but still want to record a successful action.
Advanced Mode (PHP / AJAX)
Trigger conversions using PHP or AJAX—ideal for developers or custom use cases where frontend tracking won’t work.
Link Click
Trigger the goal when a specific URL (or part of one) is clicked. Supports outbound or internal links.
Example: /thank-you/, https://youtube.com/yourvideo
See why thousands of WordPress professionals choose AB Split Test.
Blocks, pages, posts, page builder elements, custom post types, templates, shortcodes, HTML elements, JavaScript or CSS. You name it, we can test it.
Page vists, clicks, purchases, form submit, active time, external pixels, Javascript events and just about anything else. If you are trying to optimize it, we will let you set it as the goal.
Test ideas without needing to bring in developers. Click on any text or image, then test the brilliant AI suggestions, or your own ideas in seconds.
We integrate deep inside blocks and your favourite page builder so you can test ANYTHING. From blocks, elements, rows, columns, sections, headings, page archives, headers, footers and more.
Calculates when enough data has been collected, then automatically shows the best variation to all. We do the Bayesian statistics calculations, so you don't have to.
We do not store any user identifying data or utilize remote servers for customer data.
Create as many tests as you like with as many test variations as you want.
Collect as much data as you need to make an informed decision without worrying about credits or usage limits.
Optimize Block Templates, Beaver Themer, Elementor Templates, Bricks, Breakdance or any other theme building system.
The world is shifting to privacy and we are one step ahead. We only use local cookies & anonymously identify your users. Nothing invasive or over-reaching here.
Get suggestions for the page, based on our specially trained GPT. Get website analysis, test suggestions and text rewrite suggestions in the tone of voice of your own website content.
We pre render your test variations hidden, then use ultra snappy JS to show the appropriate test variation.
You can use full page caches, object caches, pre-rendered cloudflare caches or whatever you like.
Remote cookies are dead, so we've implemented fingerprinting.
Paste our conversion script on your conversion pages, on any domain. Our clever script will connect test visitors to conversions, no matter where they end up.
See how your tests affect other key metrics. Analyze your funnel to make the most informed decisions.
WooCommerce, SureCart, Easy Digital Downloads, Memberpress and more. Dont just optimize clicks and views, but revenue.
Tag users when they see a test and when they convert. Then you can view your funnel inside your analytics apps.
Estimates based on incoming data how long it will take for your test to reach statistical significance.
You say potato, we say po-tah-toe.
Call it what you want, remove any AB Split Test Branding with our White Labelling.
Send an HTTP post when a test is created and complete.
Update your CRM with the test results, then tell Alexa to "Play 'shake your booty' on all office speakers".
Draft your test then send a link to each test variation. Or force certain visitors to see a test variation