Feature
The Most Conversion Options
AB Split Test gives you more ways to define success than any other WordPress testing plugin.
Set one goal, or track multiple conversion events (like clicks, views, time, or text).
Page or Post Visit
Trigger a conversion when someone lands on a specific page or post.
Conversion Block / Module / Element Class
Some builder modules (like Elementor or Bricks) can be tracked via their wrapper or class. Set the test first, then view the admin area to select a module.
URL Visit
Similar to Page Visit, but you enter the exact URL path.
Note: this only works for internal links.
Example: /contact/, /pricing/, checkout/
Time Active
Track when someone stays active on the page for a specific amount of time (mouse movement or interaction counts).
Element Click
Track clicks on buttons, forms, images, or anything clickable. Select the element visually or enter a CSS selector.
Example: #submit-order, .cta-button, a.buy-now
Text on Page
Trigger the goal when specific text appears anywhere on the page.
Example: “Thank You for Subscribing” or “Order Complete”
JavaScript Trigger
Trigger conversions programmatically via JS.
Conversion Pixel (Same Domain Only)
Track conversions by firing a pixel on a confirmation or success page. Useful when you can't use clicks or page visits directly, but still want to record a successful action.
Advanced Mode (PHP / AJAX)
Trigger conversions using PHP or AJAX—ideal for developers or custom use cases where frontend tracking won’t work.
Link Click
Trigger the goal when a specific URL (or part of one) is clicked. Supports outbound or internal links.
Example: /thank-you/, https://youtube.com/yourvideo
See why thousands of WordPress professionals choose AB Split Test.
Test anything in WordPress.
Blocks, pages, posts, page-builder elements, custom post types, templates, shortcodes, HTML, JavaScript, or CSS.
No restrictions. No workarounds.
The most conversion options
Page visits, clicks, form submits, purchases, active time, scroll depth, JavaScript events, conversion pixels, block or module triggers, and even server-side PHP or AJAX actions. We currently support 11 conversion (goal) types, offering flexible ways to track user actions.
Point-and-click testing
Click the element you want to improve, review the AI variations, make your edits, and start the test. Fast and developer-free.
Blocks, Bricks, Beaver Builder.
Elementor, Breakdance and more
Deep integration with your page builder means you can test blocks, elements, sections, templates and layout parts without leaving your workflow.
Autocomplete
Calculates when enough data has been collected, then automatically shows the best variation to all. We do the Bayesian statistics calculations, so you don't have to.
Privacy (GDPR) friendly
We do not store any user identifying data or utilize remote servers for customer data.
Cookie consent tools are respected, so no data transmitted or saved until accepted.
Unlimited Tests, Variations & Goals
Create as many tests as you like with as many test variations as you want.
Unlimited Page Views
Collect as much data as you need to make an informed decision without worrying about credits or usage limits.
Test inside templates, parts and block layouts
Whether you use Block Templates, Beaver Themer, Elementor Templates, Bricks, Breakdance or another theme builder, you can test headers, footers, sections and layout parts directly.
No remote cookies or servers
We only use local cookies & anonymously identify your users. Nothing invasive or over-reaching here.
A.I assistant
Our Conversion Rate Optimization Agent scans your site to understand your business & tone then creates winning tests for you in seconds.
Cache friendly
We prerender your test variations hidden, then use ultra snappy JS to show the appropriate test variation.
You can use full page caches, object caches, pre-rendered cloudflare caches or whatever you like.
External conversions with fingerprint pixels.
Remote cookies are dead, so we've implemented fingerprinting.
Paste our conversion script on your conversion pages, on any domain. Our clever script will connect test visitors to conversions, no matter where they end up.
Multiple conversions - subgoals
See how your tests affect other key metrics. Analyze your funnel to make the most informed decisions.
Order Value Optimization
WooCommerce, SureCart, Easy Digital Downloads, Memberpress and more. Dont just optimize clicks and views, but revenue.
Analytics integrations
Tag users when they see a test and when they convert. Then you can view your funnel inside your analytics apps.
Dynamic Traffic Allocation: optimize traffic to the winning variation on the fly. Reduce visits to losing variations whilst maintaining significance.
Test Time Remaining
Estimates based on incoming data how long it will take for your test to reach statistical significance.
Webhooks
Send an HTTP POST whenever a test is created or completed, so your external systems stay in sync.
Link To Variation
Create your test, then generate direct links to each variation. You can also force specific visitors to view a particular variation.
