Feature
The Most Conversion Options
AB Split Test gives you more ways to define success than any other WordPress testing plugin.
Set one goal, or track multiple conversion events (like clicks, views, time, or text).
Page or Post Visit
Trigger a conversion when someone lands on a specific page or post.
Conversion Block / Module / Element Class
Some builder modules (like Elementor or Bricks) can be tracked via their wrapper or class. Set the test first, then view the admin area to select a module.
URL Visit
Similar to Page Visit, but you enter the exact URL path.
Note: this only works for internal links.
Example: /contact/, /pricing/, checkout/
Time Active
Track when someone stays active on the page for a specific amount of time (mouse movement or interaction counts).
Element Click
Track clicks on buttons, forms, images, or anything clickable. Select the element visually or enter a CSS selector.
Example: #submit-order, .cta-button, a.buy-now
Text on Page
Trigger the goal when specific text appears anywhere on the page.
Example: “Thank You for Subscribing” or “Order Complete”
JavaScript Trigger
Trigger conversions programmatically via JS.
Conversion Pixel (Same Domain Only)
Track conversions by firing a pixel on a confirmation or success page. Useful when you can't use clicks or page visits directly, but still want to record a successful action.
Advanced Mode (PHP / AJAX)
Trigger conversions using PHP or AJAX. Useful for developers or custom use cases where frontend tracking won’t work.
Link Click
Trigger the goal when a specific URL (or part of one) is clicked. Supports outbound or internal links.
Example: /thank-you/, https://youtube.com/yourvideo
See why thousands of WordPress professionals choose AB Split Test.
Test anything in WordPress.
Blocks, pages, posts, page-builder elements, custom post types, templates, shortcodes, HTML, JavaScript, or CSS.
All of it works without workarounds.
The most conversion options
Page visits, clicks, form submits, purchases, active time, scroll depth, JavaScript events, conversion pixels, block or module triggers, and server-side PHP or AJAX actions. We currently support 11 conversion (goal) types.
Point-and-click testing
Click the element you want to improve, review the AI variations, make your edits, and start the test, all without a developer.
Blocks, Bricks, Beaver Builder,
Elementor, Breakdance and more
Deep integration with your page builder means you can test blocks, elements, sections, templates and layout parts without leaving your workflow.
Autocomplete
Calculates when enough data has been collected, then automatically shows the best variation to all. We do the Bayesian statistics calculations, so you don't have to.
Auto-optimize
A winning magic test builds its own next round. The winner becomes the control and AI writes new variations to beat it.
Privacy (GDPR) friendly
We do not store any user identifying data or utilize remote servers for customer data.
Cookie consent tools are respected, so no data transmitted or saved until accepted.
Unlimited Tests, Variations & Goals
Create as many tests as you like with as many test variations as you want.
Unlimited Page Views
Collect as much data as you need to make an informed decision without worrying about credits or usage limits.
Test inside templates, parts and block layouts
Whether you use Block Templates, Beaver Themer, Elementor Templates, Bricks, Breakdance or another theme builder, you can test headers, footers, sections and layout parts directly.
A.I assistant
Our Conversion Rate Optimization Agent scans your site to understand your business & tone, then creates tests for you.
Cache friendly
We prerender your test variations hidden, then use JavaScript to show the appropriate test variation.
You can use full page caches, object caches, pre-rendered cloudflare caches or whatever you like.
External conversions with fingerprint pixels.
Remote cookies no longer work reliably, so we use fingerprinting instead.
Paste our conversion script on your conversion pages, on any domain. The script connects test visitors to conversions, no matter where they end up.
Multiple conversions - subgoals
See how your tests affect other metrics, and analyze your funnel before you decide.
Order Value Optimization
WooCommerce, SureCart, Easy Digital Downloads, Memberpress and more. Optimize for revenue, not only clicks and views.
Analytics integrations
Tag users when they see a test and when they convert. Then you can view your funnel inside your analytics apps.
Dynamic Traffic Allocation: optimize traffic to the winning variation on the fly. Reduce visits to losing variations whilst maintaining significance.
Test Time Remaining
Estimates based on incoming data how long it will take for your test to reach statistical significance.
Webhooks
Send an HTTP POST whenever a test is created or completed, so your external systems stay in sync.
Link To Variation
Create your test, then generate direct links to each variation. You can also force specific visitors to view a particular variation.
Test Ideas
Plan and prioritize your split tests. Score each idea by Impact, Reach, Confidence and Effort and the highest scores rise to the top.
Continuous learning
Every finished test is recorded. AB Split Test finds why it won or lost and what to try next.
Session recordings
Watch real user sessions to see where visitors hit friction or get confused, which you'd never spot in the data alone.
API/MCP/CLI
Control your A/B tests from AI assistants, CI/CD pipelines, or custom applications, so testing fits into the workflow you already have.
Cross-Domain Split Testing
Register an external domain, generate a lightweight tracking script, and serve the correct test variation to visitors on Shopify, HubSpot, or any external platform. Conversion events sync back to your WordPress dashboard automatically.
Cloudflare Workers Integration
Run full-page split tests at the network edge. Variations are served under your original URL with no redirect, flicker, or URL change, so your ads and SEO are unaffected.
Split Test Server
Run split tests on any platform and still control the data. Full-page, code and point-and-click tests, heatmaps and session replays, all from one snippet. Your own visual website optimizer.
Auto-optimize
AB Split Test Cloud
A winning magic test builds its own next round. The winner becomes the control and AI writes new variations to beat it.
Split tests for sites that are not WordPress. Paste one script tag and let your AI agent run the tests. 100,000 MTUs free.
Auto-optimize
Shopify
A winning magic test builds its own next round. The winner becomes the control and AI writes new variations to beat it.
Test any Shopify theme with Cloud. A custom pixel sends each completed order, after discounts, to the variation the buyer saw.