Feature
The Most Conversion Options
More ways to track success than any other WordPress A/B testing plugin.
Measure What Matters Most
AB Split Test gives you the flexibility to define a "conversion" however it makes sense for your site. Whether it’s a purchase, a page visit, a button click, or even watching a video—you can track it. Just choose what counts as a win and let the plugin handle the rest.
Page or Post Visit
Count a conversion when a visitor lands on a specific page—like a thank you page, confirmation, or funnel step.
Conversion Block / Module / Element Class
Track clicks or page loads using supported page builders (Elementor, Bricks, Beaver Builder, etc.) or by applying a conversion class to any element.
URL Match
Trigger a conversion when a visitor lands on a page with a specific full URL or query string—great for dynamic or personalized URLs.
Time Active
Measure how long a visitor actively engages with your page (scrolling, clicking, not idle). Perfect for testing user engagement.
On Element Click
Trigger a conversion when a specific element (like a CTA button or image) is clicked—just add a selector.
Text on Page
Fire a conversion when a specific piece of text is detected on the page—useful for personalized or dynamic content.
JavaScript Trigger
Measure how long a visitor actively engages with your page (scrolling, clicking, not idle). Perfect for testing user engagement.
Conversion Pixel (Same Domain Only)
Use a pixel to track conversions when the confirmation happens on another part of your site—ideal for affiliate-style setups.
Advanced Mode (PHP / AJAX)
Trigger conversions using PHP or AJAX—ideal for developers or custom use cases where frontend tracking won’t work.
See why thousands of WordPress professionals choose AB Split Test.
Test Anything WordPress
Blocks, pages, posts, page builder elements, custom post types, templates, shortcodes, HTML elements, JavaScript or CSS. You name it, we can test it.
The most conversion options
Page vists, clicks, purchases, form submit, active time, external pixels, Javascript events and just about anything else. If you are trying to optimize it, we will let you set it as the goal.
Point-and-click testing
Test ideas without needing to bring in developers. Click on any text or image, then test the brilliant AI suggestions, or your own ideas in seconds.
Blocks, Bricks, Beaver Builder.
Elementor, Breakdance and more
We integrate deep inside blocks and your favourite page builder so you can test ANYTHING. From blocks, elements, rows, columns, sections, headings, page archives, headers, footers and more.
Autocomplete
Calculates when enough data has been collected, then automatically shows the best variation to all. We do the Bayesian statistics calculations, so you don't have to.
Privacy (GDPR) friendly
We do not store any user identifying data or utilize remote servers for customer data.
Unlimited Tests, Variations & Goals
Create as many tests as you like with as many test variations as you want.
Targeting & Segmentation
Choose who you test on based on their user role, device size and more.
Unlimited Page Views
Collect as much data as you need to make an informed decision without worrying about credits or usage limits.
Test inside templates, parts and block layouts
Optimize Block Templates, Beaver Themer, Elementor Templates, Bricks, Breakdance or any other theme building system.
No remote cookies or servers
The world is shifting to privacy and we are one step ahead. We only use local cookies & anonymously identify your users. Nothing invasive or over-reaching here.
A.I suggestions
Get suggestions for the page, based on our specially trained GPT. Get text rewrite suggestions in the tone of voice of your own website content.
Requires your own OpenAI API key.
Cache friendly
We pre render your test variations hidden, then use ultra snappy JS to show the appropriate test variation.
You can use full page caches, object caches, pre-rendered cloudflare caches or whatever you like.
External conversions with fingerprint pixels.
Remote cookies are dead, so we've implemented fingerprinting.
Paste our conversion script on your conversion pages, on any domain. Our clever script will connect test visitors to conversions, no matter where they end up.
Multiple conversions - subgoals
See how your tests affect other key metrics. Analyze your funnel to make the most informed decisions.
Order Value Optimization
WooCommerce, SureCart, Easy Digital Downloads, Memberpress and more. Dont just optimize clicks and views, but revenue.
Analytics integrations
Tag users when they see a test and when they convert. Then you can view your funnel inside your analytics apps.
Test Time Remaining
Estimates based on incoming data how long it will take for your test to reach statistical significance.
White Label
You say potato, we say po-tah-toe.
Call it what you want, remove any AB Split Test Branding with our White Labelling.
Webhooks
Send an HTTP post when a test is created and complete.
Update your CRM with the test results, then tell Alexa to "Play 'shake your booty' on all office speakers".
Link To Variation
Draft your test then send a link to each test variation. Or force certain visitors to see a test variation