Every feature, on one page

If you want to test it, we have the tools to do it

Most testing tools make you rebuild your pages in their editor, meter your traffic, and ship your visitors’ data to someone else’s servers.

AB Split Test does the opposite: test anything, in your own builder, on your own server, with no traffic limits - and an AI assistant that finds the tests for you.

Test anything

Any builder, any element

Measure anything

11 goal types, real revenue

Own everything

Self-hosted, unlimited views

Try it free for 7 daysFree forever plan · 7-day Pro trial · no credit card

1,250+ active licences · Shipping since 2018 · 20+ releases a year

Used by teams at

Build the test…

Test anything, right where you built it

No bolted-on editor, no copied pages. AB Split Test works inside WordPress and your page builder, so building a test feels like editing your site.

Notebook sketch of a WordPress testing workspace with page blocks, code tile, and comparison panels.

Test anything in WordPress

Blocks, pages, posts, page-builder elements, custom post types, templates, shortcodes, HTML, JavaScript or CSS. No restrictions, no workarounds.

Notebook sketch of a cursor selecting an element on a web page with an editing panel.

Point-and-click testing

Click the element you want to improve, review the AI variations, make your edits and start the test. Fast and developer-free.

Notebook sketch of modular page-builder blocks snapping into a website layout.

Blocks, Bricks, Elementor & more

Deep integration with Blocks, Elementor, Beaver Builder, Bricks, Oxygen, Breakdance and WPBakery - test elements, sections and layouts without leaving your builder.

Notebook sketch of layered templates and API stack cards.

Test templates and layout parts

Block Templates, Beaver Themer, Elementor Templates, Bricks, Breakdance - test headers, footers and layout parts directly.

Notebook sketch of website traffic cards and an upward growth arrow.

Unlimited tests, variations & goals

Create as many tests as you like, with as many variations and goals as each test needs.

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Link to variation

Generate direct links to each variation - preview, share, or force specific visitors onto a specific variation.

Count what matters…

Measure real conversions, not proxies

Eleven goal types, revenue tracking and integrations that put results where you already look.

Notebook sketch of a conversion funnel filtering visitor dots into customer cards.

The most conversion options

Page visits, clicks, form submits, purchases, active time, scroll depth, JavaScript events, pixels, even server-side PHP - 11 conversion types and counting.

Notebook sketch of multiple conversion subgoals flowing through a funnel.

Multiple conversions - subgoals

See how a test moves your other key metrics too, and analyze the whole funnel before you call it.

Notebook sketch of offer value, price tags, coins, and bonus cards.

Order value optimization

WooCommerce, SureCart, Easy Digital Downloads, MemberPress and more. Optimize revenue, not just clicks.

Notebook sketch of cross-site conversion attribution with a small fingerprint mark.

External conversions - fingerprint pixels

Paste our conversion script on any page, on any domain, and test visitors connect to conversions wherever they end up.

Notebook sketch of analytics research with a magnifying glass over dashboard cards.

Analytics integrations

Forward test and conversion events to GA4, Meta Pixel, Matomo, Plausible, Mixpanel and Clarity - results show up where you already report.

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Webhooks

An HTTP POST whenever a test is created or completed, so your external systems stay in sync.

Try it free for 7 daysSee what it finds on your site in minutes, not days.

Know your visitors…

Understand why, then test it

Heatmaps, recordings and an AI assistant turn “what should we test?” into a ranked plan.

Notebook sketch of a web page heatmap with click clusters and scroll-depth bands.

Heatmaps & scrollmaps

See where visitors click, hover and stop scrolling - and find the optimizations worth testing.

Notebook sketch of video playback, webcam, microphone, and broadcast cards.

Session recordings

Watch real user sessions to spot friction and confusion you’d never find in the numbers alone.

Targeting & segmentation

Choose who joins each test by user role, device size and more.

Notebook sketch of chat, contact, approval, and feedback cards.

Test ideas

Plan and prioritize your backlog - score ideas by Impact, Reach, Confidence and Effort and the best rise to the top.

Notebook sketch of AI-style suggestion cards reviewing a web page.

CROassist AI

Our built-in CRO agent scans your site, understands your business and tone, then drafts winning tests for you in seconds.

Let the stats run…

Statistics on autopilot

Bayesian statistics behind the scenes. You get plain answers: who won, by how much, and when it’s safe to call.

Notebook sketch of variation cards feeding into an automatic winner-selection dashboard.

Autocomplete

When enough data is in, the winner automatically goes live for everyone. We do the Bayesian statistics so you don’t have to.

Notebook sketch of market data with a pie sector and allocation cards.

Dynamic traffic allocation

Adjust the traffic split per variation while a test runs - send more visitors to the promising one without losing significance.

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Test time remaining

Estimates from incoming data how long until statistical significance - so you know when answers arrive.

Notebook sketch of market demand cards, charts, and a business growth arrow.

Unlimited page views

Collect as much data as the decision needs. No credits, no metering - 10,000 visitors or 10 million, same price.

Try it free for 7 daysLet the statistics run themselves.

Private & fast…

Kind to your visitors and your hosting

Self-hosted by architecture, cache-friendly by design.

Notebook sketch of protected cloud data with a lock and secure connection cards.

Privacy (GDPR) friendly

No user-identifying data, no remote servers. Cookie consent tools are respected - nothing is saved until accepted.

Notebook sketch of a secure private connection between a browser and remote server.

No remote cookies or servers

Local cookies only, visitors anonymously identified. Your data never leaves your WordPress install.

Notebook sketch of cached page layers and a fast variation-selection arrow.

Cache friendly

Variations prerender hidden, then snappy JS reveals the right one. Full-page caches, object caches, Cloudflare - all fine.

For the pros…

Built for agencies and developers

Run it across every client site on one licence - and automate the boring parts.

Stop reading feature lists. Run a test.

Install free, click the element you’d change, and have your first test live in ten minutes - every feature above included in the 7-day Pro trial.

Try it free for 7 daysFree forever. 7-day trial of all Pro features included. No credit card.