Feature
Dynamic Traffic Allocation
Turn more visitors into customers while the test runs.
Dynamic Traffic Allocation is our multi armed bandit mode. It continuously steers traffic toward the best performing variation in real time, so you capture more conversions during the experiment instead of waiting for a final winner. Teams plan only.
Why Use Dynamic Traffic?
Win while you learn
Perfect for busy seasons, time sensitive promos, and paid traffic where every day matters.
Reduce opportunity cost
Poor performers get less traffic quickly so you stop wasting visitors.
Scale variation count
Safely try more ideas at once without burning budget on obvious losers.
How it works
Even start
Traffic is split evenly for the first while to collect a fair sample and make an educated early estimation.
Live rebalancing
After that, allocation updates regularly based on observed conversion rates. As one variation gets better results, traffic is steered more towards it.
Safety floor
Every variation keeps a small amount of its assigned share so the system can keep exploring and catch late winners
When to choose Dynamic Traffic Allocation
Revenue over results
You care most about near term revenue rather than a perfect uplift estimate
Headlines & more
You have steady traffic and a clear conversion goal
Rollout protection
You are rolling out pricing, checkout, or promo changes and want protection if something underperforms
See why thousands of WordPress professionals choose AB Split Test.
Blocks, pages, posts, page builder elements, custom post types, templates, shortcodes, HTML elements, JavaScript or CSS. You name it, we can test it.
Page vists, clicks, purchases, form submit, active time, external pixels, Javascript events and just about anything else. If you are trying to optimize it, we will let you set it as the goal.
Test ideas without needing to bring in developers. Click on any text or image, then test the brilliant AI suggestions, or your own ideas in seconds.
We integrate deep inside blocks and your favourite page builder so you can test ANYTHING. From blocks, elements, rows, columns, sections, headings, page archives, headers, footers and more.
Calculates when enough data has been collected, then automatically shows the best variation to all. We do the Bayesian statistics calculations, so you don't have to.
We do not store any user identifying data or utilize remote servers for customer data.
Create as many tests as you like with as many test variations as you want.
Collect as much data as you need to make an informed decision without worrying about credits or usage limits.
Optimize Block Templates, Beaver Themer, Elementor Templates, Bricks, Breakdance or any other theme building system.
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Our Conversion Rate Optimization Agent scans your site to understand your business & tone then creates winning tests for you in seconds.
We pre render your test variations hidden, then use ultra snappy JS to show the appropriate test variation.
You can use full page caches, object caches, pre-rendered cloudflare caches or whatever you like.
Remote cookies are dead, so we've implemented fingerprinting.
Paste our conversion script on your conversion pages, on any domain. Our clever script will connect test visitors to conversions, no matter where they end up.
See how your tests affect other key metrics. Analyze your funnel to make the most informed decisions.
WooCommerce, SureCart, Easy Digital Downloads, Memberpress and more. Dont just optimize clicks and views, but revenue.
Tag users when they see a test and when they convert. Then you can view your funnel inside your analytics apps.
Dynamic Traffic Allocation: optimize traffic to the winning variation on the fly. Reduce visits to losing variations whilst maintaining significance.
Estimates based on incoming data how long it will take for your test to reach statistical significance.
You say potato, we say po-tah-toe.
Call it what you want, remove any AB Split Test Branding with our White Labelling.
Send an HTTP post when a test is created and complete.
Update your CRM with the test results, then tell Alexa to "Play 'shake your booty' on all office speakers".
Draft your test then send a link to each test variation. Or force certain visitors to see a test variation