WordPress Split Testing in seconds.

Show your website visitors different content, see what works, then automatically show it to everyone.

Free Demo · Private & Fast · 100% Risk Free

Young man with short hair wearing a black hoodie on a dark background.

This is a plugin that focuses on doing one thing extremely well, and it does just that.

James Lepage - Isotropic

Man with a cap smiling while wearing earphones in an urban setting.

The plugin is exactly what I was looking for without the hassle of third party tools and recurring fees. It helped a lot. Really like its simplicity.

Carl P

Man with stubble wearing a shirt, looking directly at the camera.

This is a great addition to our website and works well with Beaver Builder components. Have used it several times with successful outcomes.

Dylan H

Drastically improve your website conversions in 60 seconds

Create a Test

Set up your without leaving WordPress.

Swap out whole pages, or tag variations inside your favorite page builder.

Tag your variations & Goal

'Tag' your variations pages, or inside the WP Block editor, Beaver Builder, Elementor, Breakdance, Oxygen, Bricks or anything else.

Let the traffic decide

We'll show visitors variations of your content, observe their behavior, then use Bayesian statistics to figure out which version is more likely to convert.

Here's why people choose AB Split Test

Illustration of a hand holding a smartphone with a finger touching the screen.

Deeply integrated with all things WP

The words simplest ABx testing platform, built inside WordPress and their favorite page builders. Test pages posts, blocks, global design elements and more in seconds, without any external services, user limits, privacy concerns or time limits - just pure open testing.

Privacy Focused

Don't rely on external services to secure your data and stay online. AB Split test is fully hosted inside your WordPress install and all that data is forever yours.

We keep no user identifying data, and there are no external servers - no GDPR or user privacy red flags here.

Illustration of hands cleaning a computer screen with a cloth and a spray cleaner.
Illustration of a vintage typewriter with a coffee cup, glasses, and a notepad with a pencil.

Unlimited, like WordPress

We don't charge you more as you get more traffic, or as you build more websites.

Buy one unlimited site license and get unlimited users, unlimited tests, unlimited views, unlimited upside.

Get Split Test and conversion optimization suggestions, rewrite your content in an instant without leaving the page.
Just connect your OpenAPI account.

Illustration of a stylized brain with circuit-like connections.
Graphic design concept with a pencil and a blueprint.

Get the most out of your website visits

Enable autocomplete to show the optimum variation as soon as possible - automatically - without lifting a finger.

Optimize where you work

Works with everything WordPress

You can swap out anything, like

  • WordPress Blocks
  • Full Pages
  • Beaver Builder
  • Elementor
  • Oxygen
  • Bricks Builder
  • Breakdance
  • HTML classes
  • JavaScript
  • CSS


Nothing works in a silo - we plug into what ever you need.

  • WooCommerce
  • Easy Digital Downloads
  • WP Pizza
  • Google Analytics (both)
  • Microsoft Clarity
  • Matomo, Plausible, Mixpanel, Fathom, Usermaven, Umami, Cabin
  • Webhooks
  • Actions & Filters

We're here when you need

We know that split testing can be confusing, but you don't have to go it alone. AB Split Test is here to help with resources, updates and super excellent support. So let us take the guesswork out of split testing for you.