Pricing
The WordPress optimization suite for marketers.
Unlimited insights and measurable growth, whenever you need it.
FREE LITE VERSION
Best for sites generating under $2k pm
Includes a demo of ULTIMATE features for 7 days.
LIMITED
- 1 active test
- On-page or full-page test mode
- 1 Variation (A & B)
- 1 Goal
- No traffic limit
- Cache buster
- No remote cookies or servers
NOT included
- Unlimited test/goals/variations
- Magic Test mode
- CROassist AI
- Code tests
- Point & click tests
- Heatmaps
- Multi-armed bandit
- Autocomplete
- All integrations
- Fingerprints + external URL conversions
- Server-side rendering
- API / MCP
- Commerce integrations
- Webhooks
- Consent mode
ULTIMATE
The ultimate Conversion Optimization Suite for WordPress
$49 /month
$299 /year
$799 once
US Dollars. Subscription prices don't increase. Lock it in now.
UNLIMITED
Websites, Variations, Goals, Traffic, Heatmaps
ALL FEATURES
- On-page test mode
- Full-page test mode
- Point & click test mode
- Code test mode
- Test Autocomplete
- CROassist AI
- Heatmaps
- Dynamic Traffic Allocation (Multi Armed Bandit)
- Cookie Consent Mode
- Analytics Integrations
- Full Page test Server Side Rendering Mode
- API / MCP (soon)
- Fingerprint external URL conversions
- 60 AI requests per month. Add your own API key for more.
See all 30+ Features →
- 14 day money back guarantee - No questions.
- All features on every paid plan - No upsells or addons. Simple per-website licencing.
- Advanced Support - We're here for you for any CRO questions or implementation help you need.
- We're not going anywhere - founded in 2018 with 20+ updates per year since then. We care about split testing.
"Helps us find out what's working
Great plugin that’s helped us align our messaging and convert more leads."
What You Get When You Buy an AB Split Test License
- Quick setup
Install plugin and start testing. It takes seconds to install, then seconds to create a test that could make you thousands. - SaaS level CRO software at WordPress prices
We don't overpay for Cloud servers, so you don't either! - Excellent support
Trust in our fanatical support and documentation to solve your doubts
- CROassist
Get website improvement suggestions, test suggestions and rewrites that grow your business. - eCommerce compatibility
WooCommerce, Easy Digital Downloads, SureCart and more. Optimize by revenue and see sales skyrocket. - Cache friendly
Whatever your cache set-up, AB Split Test will work. We auto-clear and auto-exclude on all popular cache systems.
Free vs Ultimate
Generally, if you're doing more than $2000 per month in sales, you'll want to go with Ultimate.
FREE
- 1 Active Test
- 1 Goal
- 1 Variation
- Unlimited traffic
- Full Page Tests
- On-page (Blocks, Bricks, Elementor Beaver etc.)
- Visual point & click Test mode
- Code Test mode
- CROassist AI
- Heatmaps
- Analytics Integrations
ULTIMATE
- Unlimited websites that you manage
- Unlimited Tests
- Unlimited Goals
- Unlimited Variations
- Unlimited Traffic
- Full Page Tests
- On-page (Blocks, Bricks, Elementor Beaver etc.)
- Visual point & click Test mode
- Code Test mode
- CROassist AI
- Heatmaps
- Analytics Integrations