Pricing

The WordPress optimization suite for marketers.

Unlimited insights and measurable growth, whenever you need it.

FREE LITE VERSION

Best for sites generating under $2k pm

Includes a demo of ULTIMATE features for 7 days.

LIMITED
- 1 active test
- On-page or full-page test mode
- 1 Variation (A & B)
- 1 Goal
- No traffic limit
- Cache buster
- No remote cookies or servers

NOT included

- Unlimited test/goals/variations
- Magic Test mode
- CROassist AI
- Code tests
- Point & click tests
- Heatmaps
- Multi-armed bandit
- Autocomplete
- All integrations
- Fingerprints + external URL conversions
- Server-side rendering
- API / MCP
- Commerce integrations
- Webhooks
- Consent mode

ULTIMATE

The ultimate Conversion Optimization Suite for WordPress

MONTHLY  or  ANNUAL  or  LIFETIME

$49 /month

$299 /year

$799 once

US Dollars. Subscription prices don't increase. Lock it in now.

UNLIMITED
Websites, Variations, Goals, Traffic, Heatmaps

ALL FEATURES
- On-page test mode
- Full-page test mode
- Point & click test mode
- Code test mode
- Test Autocomplete
- CROassist AI
- Heatmaps
- Dynamic Traffic Allocation (Multi Armed Bandit)
- Cookie Consent Mode
- Analytics Integrations
- Full Page test Server Side Rendering Mode
- API / MCP (soon)
- Fingerprint external URL conversions
- 60 AI requests per month. Add your own API key for more.
See all 30+ Features →

  • 14 day money back guarantee - No questions.
  • All features on every paid plan - No upsells or addons. Simple per-website licencing.
  • Advanced Support - We're here for you for any CRO questions or implementation help you need.
  • We're not going anywhere - founded in 2018 with 20+ updates per year since then. We care about split testing.

"Helps us find out what's working 

Great plugin that’s helped us align our messaging and convert more leads."

Teo - Stealth Agents Verified Purchase

What You Get When You Buy an AB Split Test License
 

  • Quick setup
    Install plugin and start testing. It takes seconds to install, then seconds to create a test that could make you thousands.
  • SaaS level CRO software at WordPress prices
    We don't overpay for Cloud servers, so you don't either!
  • Excellent support
    Trust in our fanatical support and documentation to solve your doubts
  • CROassist
    Get website improvement suggestions, test suggestions and rewrites that grow your business.
  • eCommerce compatibility
    WooCommerce, Easy Digital Downloads, SureCart and more. Optimize by revenue and see sales skyrocket.
  • Cache friendly
    Whatever your cache set-up, AB Split Test will work. We auto-clear and auto-exclude on all popular cache systems.

Free vs Ultimate

Generally, if you're doing more than $2000 per month in sales, you'll want to go with Ultimate.

FREE

$ 0.00
  • 1 Active Test
  • 1 Goal
  • 1 Variation
  • Unlimited traffic
  • Full Page Tests
  • On-page (Blocks, Bricks, Elementor Beaver etc.)
  • Visual point & click Test mode
  • Code Test mode
  • CROassist AI
  • Heatmaps
  • Analytics Integrations

ULTIMATE

$299 per Year
  • Unlimited websites that you manage
  • Unlimited Tests
  • Unlimited Goals
  • Unlimited Variations
  • Unlimited Traffic
  • Full Page Tests
  • On-page (Blocks, Bricks, Elementor Beaver etc.)
  • Visual point & click Test mode
  • Code Test mode
  • CROassist AI
  • Heatmaps
  • Analytics Integrations

Frequently asked