FROM THE BLOG

AB Split Test adds average order value Optimization for WooCommerce stores.

⚠️ Updated May 2026: This post was originally published in 2023 when Use Order Value launched for WooCommerce. Since then it has expanded significantly. As of v2.5.1, Use Order Value works on any conversion type — not just WooCommerce checkout pages. Page visits, element clicks, time active, pixels, and more. See the full documentation for the current setup.

Why conversion rate alone can mislead you

Raw conversion rate does not always tell you which variation makes more money.

Say variation A converts 5% of visitors at an average order of $200. Variation B converts 6% at an average of $80. Variation B looks like the winner on conversion rate alone — but variation A is generating more than twice the revenue per visitor.

Use Order Value fixes that. Instead of counting every conversion equally, it weights results by the actual revenue each variation generates. You see Revenue and Revenue per Visitor as the headline metrics, and the winner is the one that actually makes more money.

What platforms are supported

Use Order Value works automatically with:

  • WooCommerce
  • SureCart
  • Easy Digital Downloads
  • FluentCart

For these platforms, the order value is detected and passed automatically — no extra configuration needed.

Screenshot of a web interface for defining a successful conversion goal, with options for selecting the event type and using order value—ideal for WooCommerce AOV split test setups, plus code snippets for handling conversion values.

How to set it up

  1. Create any test — full page, on-page, or Magic Mode
  2. Choose your conversion type — WooCommerce Thank You page, SureCart Order Paid, or any other conversion type
  3. Toggle on Use Order Value
  4. Save the test

For WooCommerce, SureCart, EDD, and FluentCart that is all the setup needed. The plugin detects the order value automatically.

What changed in v2.5.1

When this feature first launched it only worked on WooCommerce and SureCart checkout conversions.

As of v2.5.1, Use Order Value is available on any conversion type. That means you can now measure revenue impact on page visit conversions, element click conversions, time active conversions, and external conversion pixels — not just ecommerce checkout completions.

This is useful for non-WooCommerce sites or anyone tracking conversions at different points in the funnel where an order value can still be passed.

Available on all paid plans

Use Order Value is included in the Ultimate plan — monthly, annual, and lifetime. It is not available on the free Lite plan.

See pricing