Track the Clicks That Matter: How to Use Link Click in AB Split Test 

Illustration of a web browser window with a large cursor clicking on text, and an adjacent clock icon with an upward arrow and a checkmark.

When you're testing variations on your WordPress site, not every conversion happens on a form submit or purchase page. Sometimes, the most important action is a click on a button, an external link, or a call-to-action that takes the visitor somewhere else.


What Is a Link Click Conversion?

A Link Click conversion tracks when someone clicks a specific URL on your page. This could be:

  • A button linking to a checkout page

  • A YouTube video link

  • An affiliate link

  • A “Next Step” or “Learn More” CTA

  • A calendar booking link (e.g., Calendly)

  • Or any link that matters to your funnel

If your visitor clicks that link, AB Split Test counts it as a conversion for the variation they saw.


How to Set a Link Click Goal in AB Split Test

Setting this up takes just a few seconds:

  1. Go to any page on your site.

  2. Look for the “AB Split Test” in the top admin bar.

  3. Click “New Magic Test”.

  4. The Magic Mode sidebar will appear. You can now click on any element to test it.

  5. Choose "Link Click" as your Conversion Goal

Link Click vs. Page Visit vs URL Visit — What’s the Difference?

Page or Post Visit

Choose a specific WordPress page or post from a dropdown.
The goal will trigger when someone visits that page.

Use this for: built-in WordPress pages like “Thank You,” “Contact,” or blog posts.


URL Visit

Enter a URL path (like /checkout/) that triggers the goal when visited.
This is more flexible than Page Visit but still limited to URLs on your own site.

Use this for: tracking dynamic or custom URLs that aren’t listed in the page dropdown.
Note: External URLs (like Calendly or YouTube) won’t work here.


Link Click

Enter a URL or part of a URL that triggers the goal when someone clicks a link pointing to it.
Works with external or internal links.

Use this for: tracking when someone clicks a button, menu item, or outbound CTA—regardless of where it leads.


Link Click gives you precise control over what counts as a win. It’s fast, flexible, and perfect for any scenario where the next step happens off your site.

Ready to test which button drives more clicks?
Try it out with AB Split Test — it’s free to get started.

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