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Multiple Conversion Goals - Subgoals

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Gather more data to see how your test variations affect individual steps of your funnel.

Available Subgoal Types

  • Page or Post Visit - Choose any published page, post, or custom post type

  • URL - Enter a URL that, when matched with the current page, will trigger the subgoal

  • Text on Page - Triggers when specific text appears on the page

  • Element Click - Fires when a user clicks a specific element (via CSS selector)

  • Link Click - Tracks clicks on internal or external links

  • Time Active - Fires when a user is actively engaged for a set amount of time

  • Conversion Block / Module / Element Class - Triggers when a specific CSS class is present (e.g. ab-123 ab-goal-2)

  • JavaScript - Manually trigger a subgoal via code using abstGoal(testId, subgoalId)

  • Conversion Pixel (same domain only) - Fires when a same-domain image pixel is loaded

How to View Results

  • Go to your Results tab
  • Your goals will be displayed next to your conversions
  • Click the drop-down in the table messing to swap between subgoals.
  • Results are displayed as goal conversions and conversion rate.
July 22, 2025 / Tom /

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