AB Split Test Pricing Options: Monthly, Annual or Lifetime?
No. You have three options depending on what works best for your situation.
Monthly. The Ultimate plan is available at $49/month with no long-term commitment. Cancel any time.
Annual. Pay $399/year and save compared to monthly billing. Customers who commit to a full year consistently see stronger results because split testing compounds over time. One test builds on the last, and the data you collect in month three makes month six tests smarter.
Lifetime. Pay $999 once and never pay again. No renewals, no subscription, no annual invoices. This is the most popular option for agencies and site owners who plan to use AB Split Test long-term.
| Option | Price | Commitment |
|---|---|---|
| MonthlyFull access to all Ultimate features | $49/month | Cancel any time |
| AnnualBest value for ongoing optimization | $399/year | Save vs monthly |
| LifetimePay once, never pay again | $999 one time | No renewals, ever |
| Free Lite1 test, 1 variation, 1 goal | Free forever | No time limit, no traffic cap |
Not ready to pay yet?
Start with the free Lite plan. It includes one active test, one variation, and one conversion goal with no time limit and no traffic cap. No credit card required.
Every new install also includes a 7 day trial of all Ultimate features automatically. That gives you full access to Magic Mode, heatmaps, session replays, CROAssist AI, WooCommerce tracking, Agency Hub, and everything else before you decide on a plan.
Last updated: May 2026