How to set up an AB Split Test in the WordPress Block Editor

We’re going to set up a simple AB Test to decide which of x2 headings convert better on our website. These buttons will be different colours. It’s a simple use case, but the same priciple could be appied to anything on a page… text, images, gradients… anything.

So, we need to set up a test and then something to measure the conversion of that test. In this case a page with x2 headings on it and then a conversion page when the clicks of those buttons are recorded and fed into our test so that we can see the data.


1. Click on New Test

Click on New Test

2. Give your test a name,

Internal only

Give your test a name,

3. Choose On Page Elements test type

Choose On Page Elements test type

4. Choose a conversion event or goal

Can be a page visit, button click, JavaScript event ormore.,

Choose a conversion event or goal

5. Start your Test

Start your Test

6. Go to an existing or new page built with blocks

Go to an existing or new page built with blocks

Click on Block: Heading

Click on Block: Heading

2. Click on your previously created “Blocks Test” from AB Split Test Block Settings Section

Click on your previously created "Blocks Test" from AB Split Test Block Settings Section

3. Give your first variation a name

Give your first variation a name

4. Create your next variation

We’ll duplicate the existing heading, but you could use an entirely different block if you like.

Create your next variation

5. Click variation

Click variation

6. Make your changes to the variation

Make your changes to the variation

7. And give the variation a new name also

And give the variation a new name also

8. Click on Publish to update your page

Click on Publish to update your page

9. View your Page to view the output

View your Page to view the output

10. Click on AB Split Test in the Admin Bar, then click the variation names to toggle the variations

Click on AB Split Test in the Admin Bar, then click the variation names to toggle the variations

11. Click on starter to view the other variation

Click on starter to view the other variation

12. Click on the test name to view the test results & edit settings.

Click on the test name to view the test results & edit settings.

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