Testing Templates in Oxygen Builder

In this video walkthrough we’re going to create some alternate header layouts, and set up an AB Split Test to see what works best.

Step by step

Oxygen templates - headers, footers, archive and single templates - are reused across many pages, so a change inside one is seen by a lot of visitors. You test the elements inside the template exactly the way you’d test elements on a page, and AB Split Test records the result everywhere the template is used.

  1. Go to AB Split Test > New Test.
  2. Give the test a name. This is internal only, so name it after what you’re changing - “Header CTA wording”, say.
  3. Choose On Page Elements as the test type.
  4. Pick your conversion goal. For a header or footer test this is usually Element Clicked, Link Clicked or a Page or Post Visit on the page the button leads to.
  5. Click Start Test.
  6. Edit your template in Oxygen.
  7. Select the element you want to test - a heading, a button, a section, anything.
  8. In the element’s settings you’ll find AB Test Name and Variation Name. Choose the test you just created, and give this version a variation name like original.
  9. Duplicate the element, change it into your alternate version, and tag it with the same test and a different variation name - bold, for example.
  10. Save the template. Both versions now live in the template, and each visitor sees one of them.

Add as many variations as you like by repeating steps 7 - 9. You need at least two for a test to run.

Watch your caching

Templates are usually the most heavily cached part of an Oxygen site. If you use a page cache, clear it after you save, and check that AB Split Test’s cache handling is switched on under Settings > Cache Clearing so your variations aren’t served from a stale copy.

Testing whole templates instead

If you want to test two entirely different templates rather than elements inside one, use a full page test and point it at the two pages.

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