Analytics Events and Tagging

NOTE: This is an Agency only feature

What Does it Do

AB Split Test checks for common analytics/ tracking tools and adds events or tags to those apps, so you can analyze your split test traffic easier

Events vs Tags

Each tool has their own naming convention, for the sake of simplicity, we will call them events, but they may be called tags or similar in your analytics app.

Supported Tools

  • Google Analytics
  • Microsoft Clarity
  • Matomo Analytics

When are events sent?

Events are sent when a visitor initially sees a test variation, then they are tagged again if they convert

Disable Event Tagging

If you want to leave your analytics alone, use the below filter in your functions.php or similar.

add_filter( 'bt_ab_tagging', '__return_false' );

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