Analytics Events and Tagging
What it Does
AB Split Test checks for common analytics / tracking tools and adds events or tags to those apps, so you can analyze your split test traffic easier
Watch the video
Events vs Tags
Each tool has their own naming convention, for the sake of simplicity, we will call them events, but they may be called tags or similar in your analytics app.
Supported Analytics tools
- Google Analytics 3
- New Google Analytics 4 (see walkthrough)
- Microsoft Clarity
- Matomo Analytics
When are events sent?
Events are sent when a visitor initially sees a test variation, then they are tagged again if they convert
Disable Event Tagging
If you want to leave your analytics alone, use the below filter in your functions.php or similar.
add_filter( 'bt_ab_tagging', '__return_false' );