Is AB Split Test CAN-SPAM/CASL/GDPR compliant?

All /

We are not lawyers, this is not legal advice.

Please consult with a lawyer in your local area to confirm compliance in your region.

Is AB Split Test CAN-SPAM/CASL/GDPR compliant? - We think so

AB Split Test does not collect identifiable information on your visitors. No IP addresses, MAC addresses, user agents or anything similar.

While we do use cookies to AB Split Test on your users, they are first-party cookies, managed solely on your website (yay self-hosted) and they are not used for profiling, which brings us to this line in GDPR Cookie policy


  • Statistics cookies — Also known as “performance cookies,” these cookies collect information about how you use a website, like which pages you visited and which links you clicked on. None of this information can be used to identify you. It is all aggregated and, therefore, anonymized. Their sole purpose is to improve website functions.

All other privacy laws have similar suggestions and wording, and for that reason we think that AB Split Test can be used without Cookie consent.

Of course, privacy laws are always moving and shaking, so if you think we've missed something, please get in touch.

Leave a Comment

You must be logged in to post a comment.


"thank you as always for the great app and your support"
"wow, it's deceptively powerful"
"I love how the AI comes up with compelling alternatives"
This is a test, did you notice?