Send test conversions to Independent Analytics

If you use Independent Analytics, AB Split Test sends every test conversion to it as a form submission. You can then see conversions for each variation in Independent Analytics, next to the rest of your traffic data.

What you need

• AB Split Test 3.0 or later on a paid plan.
• Independent Analytics Pro. The free version records the conversions, but only Pro shows the Forms report.

Setup

When Independent Analytics is active, AB Split Test sends conversions to it automatically. You don’t need to change any settings.

Where to see it

1. Open Independent Analytics in your WordPress admin.
2. Add the Forms columns to a report. You’ll find them in the column picker, under Forms.
3. Each variation shows up as its own form, named AB Test: [test name] / [variation].

For a full page test, the variation name is the page title.

What gets sent

AB Split Test sends conversions only. Visits and subgoals aren’t form submissions, so they stay in AB Split Test. If Independent Analytics hasn’t recorded a visit for someone, for example because you excluded them or they block tracking, their conversion isn’t sent.

Conversions aren’t sent while the Fast Tracking Endpoint setting is on (Settings → Tracking & Privacy).

Independent Analytics works out the conversion rate from its own visitor counts, not from the visitors in your test, so the two numbers won’t match. Pick a winner from your AB Split Test results, and use Independent Analytics to see where the people who converted came from.

Related: Analytics Events and Tagging, Add AB Split Test events to Plausible Analytics, Google Analytics Split Test Configuration