Public Reports: Share Test Results Without a Login

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Diagram showing a public report linked to various users - Client, Stakeholder, and Team Member - illustrating sharing test results without login and supporting dynamic content testing.

Share your A/B test results with clients, bosses, or stakeholders. No WordPress login required.


How It Works

Public Reports lets you generate a secure, shareable link for any test. Anyone with the link can view the results, even if they don't have access to your WordPress site.


Generate a Public Report

  1. Go to AB Split Test > All Tests
  2. Open any test
  3. Click Results and find the Share report box under the status panel

The box holds a unique URL that's impossible to guess. Click Copy to copy it or Open to view the report, then share it with anyone.

A website dashboard displays A/B test results with dynamic content testing, showing variations, uplift percentages, conversion rates, and visits for each variation as a test collects data.

What They'll See

The public report shows:

  • All test statistics
  • Primary goal and sub goals
  • Preview of each variation so everyone understands which version is which
  • Device and Audience filters, so viewers can narrow results to one device type or one audience (?abst_audience= in the link opens a specific audience)
  • An AI summary of the results, when AI is turned on

Manage Your Links

You can revoke access at any time. Just go back to the test's Results tab and click Regenerate link in the Share report box. The old link stops working immediately.

Want to share again later? Generate a new link. Each test can have one active public link at a time.


No more creating PDFs, exporting screenshots, or writing up reports. Just share the link and everyone sees the same live data.

Perfect for:

  • Showing results to clients who don't need WordPress access
  • Sharing with stakeholders or decision makers
  • Communicating with team members outside your organization

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