How to Link Directly to a Test Variation in AB Split Test
Sometimes, you may want to send users directly to a specific variation of your AB Split Test. Whether for internal testing, sharing with stakeholders, or running targeted ads, AB Split Test allows you to link directly to a specific test variation using URL parameters.
How It Works
by appending specific parameters to your URL:
https://yourwebsite.com/page/?abtv=variation-name&abtid=test-id
abtv→ The variation name (as defined in the test settings).abtid→ The test ID (unique to each AB Split Test).
Example Usage
If you’re running a pricing page test with two variations (free and pro), and your test ID is 74058, you can use the following URLs to force specific versions:
- Default variation:
https://absplittest.com/pricing/?abtv=default&abtid=74058 - Pro version variation:
https://absplittest.com/pricing/?abtv=pro&abtid=74058
When a visitor opens one of these URLs, they see the specified variation on that page load, overriding the random variation selection. That page view is not counted in the test.
Use Cases
- Internal testing: Quickly preview and verify variations before launching a test.
- Sharing with stakeholders: Send a direct link to team members or clients for review.
- Targeted advertising: Ensure ad campaigns consistently show a specific variation.
- Email marketing & social media: Link to a test variation in emails or social posts.
Important Notes
- The forced variation only applies while the link parameters are in the URL. The next time the visitor loads the page without them, they join the test like any other visitor and may be shown a different variation. Ad and email links keep working because every click carries the parameters.
- If a user clears cookies or switches devices, they may be randomly assigned a variation again.
- Ensure the variation name (
abtv) exactly matches what’s defined in your AB Split Test settings.
This feature makes it easy to control which variation users see, giving you more flexibility in testing and marketing strategies. 🚀