Multiple Conversion Goals – Subgoals
Heads up! This is an Agency only feature.
Gather more data to see how your test variations affect individual steps of your funnel.
Available Subgoal Types
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Page or Post Visit – Choose any published page, post, or custom post type
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URL – Enter a URL that, when matched with the current page, will trigger the subgoal
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Text on Page – Triggers when specific text appears on the page
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Element Click – Fires when a user clicks a specific element (via CSS selector)
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Link Click – Tracks clicks on internal or external links
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Time Active – Fires when a user is actively engaged for a set amount of time
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Conversion Block / Module / Element Class – Triggers when a specific CSS class is present (e.g.
ab-123 ab-goal-456) -
JavaScript – Manually trigger a subgoal via code using
abstGoal(testId, subgoalId) -
Conversion Pixel (same domain only) – Fires when a same-domain image pixel is loaded
How to View Results
- Go to your Results tab
- Your goals will be displayed next to your conversions
- Click the drop-down in the table messing to swap between subgoals.
- Results are displayed as goal conversions and conversion rate.