Feature
Privacy (GDPR) friendly
Built with GDPR in mind — clean testing, no personal data collected.
Built with GDPR in mind—no personal data stored, no tracking headaches.
You can run A/B tests on your site without ever touching personal data — no cookies, tracking scripts, or external servers. That means no cookie banners, no privacy headaches, and no compliance risks.
Just fast, local, effective testing.
No user-identifying data collected
No IP addresses, no email data, no identifiers of any kind.
Self-hosted testing
All test data stays local — nothing is sent off-site or to third-party services.
Fully GDPR-compliant
GDPR-safe for agencies, businesses, and teams working in regulated environments.
See why thousands of WordPress professionals choose AB Split Test.
Blocks, pages, posts, page builder elements, custom post types, templates, shortcodes, HTML elements, JavaScript or CSS. You name it, we can test it.
Page vists, clicks, purchases, form submit, active time, external pixels, Javascript events and just about anything else. If you are trying to optimize it, we will let you set it as the goal.
Test ideas without needing to bring in developers. Click on any text or image, then test the brilliant AI suggestions, or your own ideas in seconds.
We integrate deep inside blocks and your favourite page builder so you can test ANYTHING. From blocks, elements, rows, columns, sections, headings, page archives, headers, footers and more.
Calculates when enough data has been collected, then automatically shows the best variation to all. We do the Bayesian statistics calculations, so you don't have to.
We do not store any user identifying data or utilize remote servers for customer data.
Create as many tests as you like with as many test variations as you want.
Collect as much data as you need to make an informed decision without worrying about credits or usage limits.
Optimize Block Templates, Beaver Themer, Elementor Templates, Bricks, Breakdance or any other theme building system.
The world is shifting to privacy and we are one step ahead. We only use local cookies & anonymously identify your users. Nothing invasive or over-reaching here.
Get suggestions for the page, based on our specially trained GPT. Get text rewrite suggestions in the tone of voice of your own website content.
Requires your own OpenAI API key.
We pre render your test variations hidden, then use ultra snappy JS to show the appropriate test variation.
You can use full page caches, object caches, pre-rendered cloudflare caches or whatever you like.
Remote cookies are dead, so we've implemented fingerprinting.
Paste our conversion script on your conversion pages, on any domain. Our clever script will connect test visitors to conversions, no matter where they end up.
See how your tests affect other key metrics. Analyze your funnel to make the most informed decisions.
WooCommerce, SureCart, Easy Digital Downloads, Memberpress and more. Dont just optimize clicks and views, but revenue.
Tag users when they see a test and when they convert. Then you can view your funnel inside your analytics apps.
Estimates based on incoming data how long it will take for your test to reach statistical significance.
You say potato, we say po-tah-toe.
Call it what you want, remove any AB Split Test Branding with our White Labelling.
Send an HTTP post when a test is created and complete.
Update your CRM with the test results, then tell Alexa to "Play 'shake your booty' on all office speakers".
Draft your test then send a link to each test variation. Or force certain visitors to see a test variation