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Feature

Unlimited Page Views

With AB Split Test, you can collect as much data as you need to make confident, informed decisions  without worrying about pageview caps or hidden usage limits.

Line chart of conversion rates for four variations: "start optimizing," "free no fancy," "stats," and "control." Lines trend upwards, with "free no fancy" showing highest conversions.

No Limits on Visitors

Run tests across high-traffic pages without throttling or caps. Every visit counts.

All Data Stays on Your Server

Unlike hosted platforms, all test data is stored locally on your WordPress site. This keeps things fast, secure, and affordable no third-party storage fees.

Unlimited Tests, Sites & Variations

You can run as many tests as you need across all the sites you manage. If it’s your site, you can test on it, no restrictions.

See why thousands of WordPress professionals choose AB Split Test.

Test anything in WordPress.

Blocks, pages, posts, page-builder elements, custom post types, templates, shortcodes, HTML, JavaScript, or CSS.

No restrictions. No workarounds.

The most conversion options

Page visits, clicks, form submits, purchases, active time, scroll depth, JavaScript events, conversion pixels, block or module triggers, and even server-side PHP or AJAX actions. We currently support 11 conversion (goal) types, offering flexible ways to track user actions.

Point-and-click testing

Click the element you want to improve, review the AI variations, make your edits, and start the test. Fast and developer-free.

Blocks, Bricks, Beaver Builder.
Elementor, Breakdance and more

Deep integration with your page builder means you can test blocks, elements, sections, templates and layout parts without leaving your workflow.

Autocomplete

Calculates when enough data has been collected, then automatically shows the best variation to all. We do the Bayesian statistics calculations, so you don't have to.

Privacy (GDPR) friendly

We do not store any user identifying data or utilize remote servers for customer data.

Cookie consent tools are respected, so no data transmitted or saved until accepted.

Analyze user behavior to find optimizations that click.

Unlimited Tests, Variations & Goals

Create as many tests as you like with as many test variations as you want.

Targeting & Segmentation

Choose who you test on based on their user role, device size and more.

Unlimited Page Views

Collect as much data as you need to make an informed decision without worrying about credits or usage limits.

Test inside templates, parts and block layouts

Whether you use Block Templates, Beaver Themer, Elementor Templates, Bricks, Breakdance or another theme builder, you can test headers, footers, sections and layout parts directly.

No remote cookies or servers

We only use local cookies & anonymously identify your users. Nothing invasive or over-reaching here.

A.I assistant

Our Conversion Rate Optimization Agent scans your site to understand your business & tone then creates winning tests for you in seconds.

Cache friendly

We prerender your test variations hidden, then use ultra snappy JS to show the appropriate test variation.

You can use full page caches, object caches, pre-rendered cloudflare caches or whatever you like.

External conversions with fingerprint pixels.

Remote cookies are dead, so we've implemented fingerprinting.

Paste our conversion script on your conversion pages, on any domain. Our clever script will connect test visitors to conversions, no matter where they end up.

Multiple conversions - subgoals

See how your tests affect other key metrics. Analyze your funnel to make the most informed decisions.

Order Value Optimization

WooCommerce, SureCart, Easy Digital Downloads, Memberpress and more. Dont just optimize clicks and views, but revenue.

Analytics integrations

Tag users when they see a test and when they convert. Then you can view your funnel inside your analytics apps.

Dynamic Traffic Allocation: optimize traffic to the winning variation on the fly. Reduce visits to losing variations whilst maintaining significance.

Test Time Remaining

Estimates based on incoming data how long it will take for your test to reach statistical significance.

White Label

Remove all AB Split Test branding and present the interface as your own.

Webhooks

Send an HTTP POST whenever a test is created or completed, so your external systems stay in sync.

Link To Variation

Create your test, then generate direct links to each variation. You can also force specific visitors to view a particular variation.

Agency Hub

Connect multiple sites and manage all tests and heatmaps from one central Agency Hub.